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# The Unfamiliar Sound of Competition
- URL: https://www.hypebot.com/the-unfamiliar-sound-of-competition-and-managing-your-rights/
- Published: 2010-12-15T10:30:00.000Z
- Updated: 2010-12-15T10:30:00.000Z
- Description: Bruce Warila gives his expertise on upcoming changes in competition and pricing for songs and how these changes will affect the music industry. Many music consumers are affected by price. Continue reading [https://www.hypebot.com/hypebot/2010/12/the-unfamiliar-sound-of-competition-and-managing-your-
- Author: admin
- Tags: Music Think Tank, 360 deal, Bruce Warila, changes, Competition, exposure, music industry, Natalie Cheng, Pricing, rights, songs, value, #wp, #wp-post, #Import 2026-01-21 10:59

[![16076_resized_360deal](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e0b5a04c970b-100wi "16076_resized_360deal")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e0b5a04c970b-pi?ref=hypebot.com)

Bruce Warila [gives his](http://www.musicthinktank.com/blog/the-unfamiliar-sound-of-competition-and-managing-your-rights.html?ref=hypebot.com) expertise on upcoming changes in competition and pricing for songs and how these changes will affect the music industry. Many music consumers are affected by price and want the greatest value at the lowest price.

Bruce goes on to discuss exposure and 360 deals. He writes, "There’s a **clash coming** between legacy songs (established hits) controlled by disconnected conglomerates versus new music solely controlled by artists that can instantly, with the click of a mouse, manage all of their rights.”