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# The Viral Power of Fan Communication: A Fleet Foxes Case Study
- URL: https://www.hypebot.com/the-viral-power-of-fan-communication-a-case-study-on-fleet-foxes/
- Published: 2012-04-03T10:26:00.000Z
- Updated: 2012-04-03T10:26:00.000Z
- Description: On Music Think Tank, we've discussed communicating and connecting with fans in many posts. It’s great to see when a musician has done a good job with direct-to-fan communication. On. Continue reading [https://www.hypebot.com/hypebot/2012/04/the-viral-power-of-fan-communication-a-case-study-on-fleet-
- Author: admin
- Tags: Music Think Tank, Alex Hoffman, case study, direct to fan, DIY, fan communication, Fleet Foxes, indie, Natalie Cheng, Pecknold, Social Media, #wp, #wp-post, #Import 2026-01-21 10:55

[![Img_14](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e9930fcf970c-150wi "Img_14")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e9930fcf970c-popup?ref=hypebot.com)

On [Music Think Tank](http://www.musicthinktank.com/blog/the-viral-power-of-fan-communication-a-case-study-on-fleet-f.html?ref=hypebot.com), we've discussed communicating and connecting with fans in many posts. It’s great to see when a musician has done a good job with direct-to-fan communication. On the latest MTT post, **Alex Hoffman** shows the power of conscientious direct-to-fan communication by looking at the Fleet Foxes and how the band treats its fans.

  
Pecknold’s (Fleet Foxes) appreciative post makes it to Reddit:

“The same front-page that has spawned rallies and movements, raised hundreds of thousands of dollars, and sent memes to the peaks of viral success, was now shining the spotlight on a concept that too many artists fail to grasp: **the importance of treating and talking to your fans like they’re good friends**.” ([Read On](http://www.musicthinktank.com/blog/the-viral-power-of-fan-communication-a-case-study-on-fleet-f.html?ref=hypebot.com))