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# The Artful Re-Branding Of Johnny Cash
- URL: https://www.hypebot.com/the_artful_rebr/
- Published: 2007-01-15T00:01:00.000Z
- Updated: 2007-01-15T00:01:00.000Z
- Description: Last week we ran a great series by marketer and blogger Michael C. Wagner on Rick Rubin’s artful re-branding of country legend Johnny Cash. Just in case you missed any. Continue reading [https://www.hypebot.com/hypebot/2007/01/the_artful_rebr.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

Last week we ran a great series by marketer and blogger [Michael C. Wagner](http://www.ownyourbrand.com/?ref=hypebot.com) on Rick Rubin’s artful

[![Johnnycash_3](https://hypebot.typepad.com/hypebot/images/johnnycash_3.jpg "Johnnycash_3")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/johnnycash%5F3.jpg&ref=hypebot.com)

re-branding of country legend Johnny Cash. Just in case you missed any of it:  

- **[Part 1](http://hypebot.typepad.com/hypebot/2007/01/johnny%5Fcashs%5Fpo.html?ref=hypebot.com) – Intro & How The Project Got Started**
- **[Part 2 ](http://hypebot.typepad.com/hypebot/2007/01/part%5F2%5Fof%5F3%5Fthe.html?ref=hypebot.com) – Why Producer Rick Rubin Is "A Brand’s Best Friend"**
- **[Part 3](http://hypebot.typepad.com/hypebot/2007/01/part%5Fiii%5Fof%5Fiii.html?ref=hypebot.com) – Wagner shares Johnny Cash With His Teen Son Via A N.I.N. Cover.**