> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The New Yuppie Music Buyer
- URL: https://www.hypebot.com/the_new_yuppie_/
- Published: 2005-06-06T12:36:11.000Z
- Updated: 2005-06-06T12:36:11.000Z
- Description: A recent NY Post story rather unflatteringly profiled a new kind of music fan that music marketers need to pay attention to: "Meet the new yuppie: the urban striver who. Continue reading [https://www.hypebot.com/hypebot/2005/06/the_new_yuppie_.html]
- Author: Bruce Houghton
- Tags: Major Labels, Music Marketing, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:10

[![Indietvcrowd_4](https://hypebot.typepad.com/hypebot/images/indietvcrowd_4.jpg "Indietvcrowd_4")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/indietvcrowd%5F4.jpg&ref=hypebot.com)A recent NY Post story rather unflatteringly profiled a new kind of music fan that music marketers need to pay attention to: "Meet the new yuppie: the urban striver who listens to "O.C."-approved indie rock, checks the right blogs to find out about "secret" rock shows, considers white iPod earbuds the ultimate fashion accessory – and is a lawyer with a mortgage and a baby on the way.""Whereas once a yuppie was defined as being part of the establishment – think the ’80s corporate drone who wore power suits, watched "thirtysomething" and loved the soundtrack to "The Big Chill" – today’s yuppie strenuously identifies with all things counterculture.""The strain was first identified a few weeks ago by Vice Records label manager Adam Shore, who derided what he called the newly created "indie-yuppie establishment" in an interview with the Columbia Spectator.""He tagged offenders as anyone who identifies themselves through their love of what he considers the ultimate in polite, passive alternative rock: bands like the Shins, the Arcade Fire and the Postal Service that he derides as "comfy music."Read the full article [here.](http://p128.news.scd.yahoo.com/s/pagesix/20050519/en%5Fpagesix/rebelwitha401k?ref=hypebot.com)