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# This Music Video Takes Control Of Your iPhone
- URL: https://www.hypebot.com/this-music-video-takes-control-of-your-iphone/
- Published: 2016-04-07T11:30:00.000Z
- Updated: 2016-04-07T11:30:00.000Z
- Description: To stand out in Japan's crowded pop music market takes creativity. The group Lyrical School managed to rise above the pack with a video that makes it look like they've. Continue reading [https://www.hypebot.com/hypebot/2016/04/this-music-video-takes-control-of-your-iphone.html]
- Author: Bruce Houghton
- Tags: Uncategorized, Japan, music, video, #wp, #wp-post, #Import 2026-01-21 10:22

[![image from cdn3.vox-cdn.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1ba073e970c-150wi "image from cdn3.vox-cdn.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1ba073e970c-popup?ref=hypebot.com)To stand out in **Japan's crowded pop music market** takes creativity. The group **Lyrical School** managed to rise above the pack with a video that makes it look like **they've hacked your iPhone.** Shot in vertical view to mimic a phone screen, it features the group cavorting between apps including F**aceTime, Twitter** and the camera.

[RUN and RUN / lyrical school 【MV for Smartphone】](https://vimeo.com/161487817?ref=hypebot.com) from [RUNandRUN\_lyrisch](https://vimeo.com/user49342693?ref=hypebot.com) on [Vimeo](https://vimeo.com/?ref=hypebot.com).

H/T: [The Verge](http://www.theverge.com/2016/4/6/11376376/j-pop-video-iphone-lyrical-school-run-run?ref=hypebot.com)

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