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# This One Chart Shows Why Spotify Added Video
- URL: https://www.hypebot.com/this-one-chart-shows-why-spotify-added-video/
- Published: 2015-05-26T14:00:00.000Z
- Updated: 2015-05-26T14:00:00.000Z
- Description: Last week, Spotify added audio and video content from a wide variety of major media companies including NPR, MTV, Vice and The Nerdist. While seen as a preemptive move prior. Continue reading [https://www.hypebot.com/hypebot/2015/05/this-one-chart-shows-why-spotify-added-video.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, YouTube & Video, BBC, Comedy Central, ESPN, Maker Studios, MTV, NBC, RunKeeper, Spotify, Streaming media, The Nerdist Podcast, #wp, #wp-post, #Import 2026-01-21 10:28

[![spotify video](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d11a0e61970c-150wi "spotify video")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d11a0e61970c-popup?ref=hypebot.com)Last week, [**Spotify added audio and video**](https://www.hypebot.com/hypebot/2015/05/spotify-adds-personalized-music-video-news-podcasts-.html) content from a wide variety of major media companies including **NPR, MTV, Vice** and The Nerdist. While seen as a **preemptive move prior to next month's Apple/Beats music relaunch**, there was **also another reason** that the music streamer added video.

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Spotify users love video online.

According to data from GlobalWebIndex and crunched by [Business Insider](http://www.businessinsider.in/This-chart-explains-why-Spotify-added-video/articleshow/47392310.cms?ref=hypebot.com), 87% of Spotify users regularly watch video online. More than 60% streamed a full-length show last month and 1/3 of Spotify currently pay for Netflix or a similar video streaming service each month.

[![This chart explains why Spotify added video   Business Insider India](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d11a0eb3970c-450wi "This chart explains why Spotify added video   Business Insider India")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d11a0eb3970c-popup?ref=hypebot.com)

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