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# This Week in Music Commentary
- URL: https://www.hypebot.com/this-week-in-music-commentary-52/
- Published: 2015-02-01T11:00:00.000Z
- Updated: 2015-02-01T11:00:00.000Z
- Description: Zoe Keating’s Experience Shows Us Why YouTube’s Attitude To Creators Must Change Brand And Music Collaborations Need To Work For Fans, Not Brands The 3 Biggest Delusions Musicians STILL Have. Continue reading [https://www.hypebot.com/hypebot/2015/02/this-week-in-music-commentary-52.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Business, Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:28

[![Megaphone](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c742f853970b-100wi "Megaphone")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c742f853970b-popup?ref=hypebot.com)

[Zoe Keating’s Experience Shows Us Why YouTube’s Attitude To Creators Must Change](http://hypebot.com/hypebot/2015/01/zoe-keatings-experience-shows-us-why-youtubes-attitude-to-its-creators-must-change.html?ref=hypebot.com)

- [Brand And Music Collaborations Need To Work For Fans, Not Brands](https://www.hypebot.com/brand-and-music-collaborations-need-to-work-for-fans-not-brands/)

[The 3 Biggest Delusions Musicians STILL Have About the Music Industry](http://hypebot.com/hypebot/2015/01/the-3-biggest-delusions-musicians-still-have-about-the-music-industry.html?ref=hypebot.com)