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# Threads has 150M monthly users, 50% of Instagram time spent is on Reels
- URL: https://www.hypebot.com/threads-has-150m-monthly-users-50-of-instagram-time-spent-is-on-reels/
- Published: 2024-04-25T14:40:57.000Z
- Updated: 2024-04-25T14:41:03.000Z
- Description: Meta shared some stats on the 3.24 billion people using its family of apps daily, a total that is up 7% year over year…..
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, DIY musicians, Meta, music, Music Business, Music Tech, musician, musicians, Reels, Threads, #wp, #wp-post, #Import 2026-01-21 11:15

Meta shared some stats on the 3.24 billion people using its family of apps daily, a total that is up 7% year over year.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2023/07/threads.webp)

Threads has become a true X/Twitter competitor with 150 million active monthly users. Multiple music marketers tell us they’ve added Threads to their social mix with worthwhile results.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2023/07/threads.jpg)

“On Instagram, Reels and video continue to drive engagement with Reels alone now making up 50% of the time that’s spent within the app,” [said](https://seekingalpha.com/article/4685907-meta-platforms-inc-meta-q1-2024-earnings-call-transcript?ref=hypebot.com) CEO **Mark Zuckerburg** during this week’s earnings call.

“And, of course, my daughters would want me to mention that Taylor Swift is now on Threads,” he added.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*