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# TikTok beats YouTube with 4 – 18 year-olds but Shorts could change that
- URL: https://www.hypebot.com/tiktok-beats-youtube-with-4-18-year-olds-but-shorts-could-change-that/
- Published: 2022-07-14T15:40:00.000Z
- Updated: 2022-07-14T15:27:29.000Z
- Description: The battle for supremacy online is waged in statistics and after some strong numbers from YouTube Shorts, TikTok is back on top, at least with younger users. A new analysis. Continue reading [https://www.hypebot.com/hypebot/2022/07/tiktok-beats-youtube-with-4-18-year-olds-but-shorts-could-change-tha
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Social Media, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:48

The battle for supremacy online is waged in statistics and after some strong numbers from YouTube Shorts, TikTok is back on top, at least with younger users.

![TikTok logo on a black background, representing a popular social media platform for short-form videos, digital marketing, content creation, and influencer marketing.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2022/06/tiktok.png)

A new analysis by [TechCrunch](https://techcrunch.com/2022/07/13/kids-and-teens-watch-more-tiktok-than-youtube-tiktok-91-minutes-in-2021-youtube-56/?ref=hypebot.com) and parental control software maker Qustodio show that since June of 2020, TikTok has bested YouTube in average minutes per day for ages 4 through 18\. By the end of 2021, that demo was watching an average of 91 minutes of TikTok per day compared with 56 minutes per day on YouTube, on a global basis.

### QUICK ANALYSIS: Battle Of The Dueling Stats

![Shorts logo with red play button icon and bold white text on black background, representing YouTube Shorts and short-form video content.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2022/06/youtube-shorts-logo.webp)

This new analysis points to YouTube falling out of favor with younger users. But YouTube’s Shorts may already be countering that trend.

Last week[ Google shared that Shorts](https://www.hypebot.com/youtube-video-samples-drove-1b-monthly-views-on-shorts-its-time-to-change-your-music-video-strategy/) – YouTube’s TikTok rival – has 1.5 billion monthly logged-in viewers. ThIs number rivals TikTok. YouTube also says that Shorts containing content sampled from long-form YouTube videos generated over 100 billion views.

Overall Shorts boasts 30 billion views per day.

Expect more dueling stats and counter stats in the weeks to come.

#### **MORE: [YouTube video samples drove 1B monthly views on Shorts: It’s time to change your music video strategy](https://www.hypebot.com/youtube-video-samples-drove-1b-monthly-views-on-shorts-its-time-to-change-your-music-video-strategy/)**

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*