> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# TikTok has 739M users who spend 89 minutes watching videos every day…
- URL: https://www.hypebot.com/tiktok-has-739m-users-who-spend-89-minutes-watching-videos-every-day/
- Published: 2021-04-20T15:50:00.000Z
- Updated: 2021-04-20T14:29:13.000Z
- Description: TikTok has 739 million global users who spend an average of 89 minutes watching videos every day. 100 million of TikTok’s users are in the U.S. Stop for a minute. Continue reading [https://www.hypebot.com/hypebot/2021/04/tiktok-has-739m-users-who-spend-89-minutes-watching-videos-every-day.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Music Tech, Social Media, #wp, #wp-post, #Import 2026-01-21 09:51

TikTok has 739 million global users who spend an average of 89 minutes watching videos every day.

![TikTok app on smartphone screen, digital entertainment, social media, trending music, video sharing platform, mobile device, user-generated content, popular app, social networking, viral videos, online content creation, smartphone technology.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2021/04/titok-smartphone-5503210_640.jpg)

100 million of TikTok’s users are in the U.S.

Stop for a minute to take in the enormity of those numbers… and in the 60 seconds that 694,000 videos were viewed on TikTok.

These are stats that as a musician or marketer can’t ignore even you find much of what they view on the platform less than artistic, if not downright cringe-worthy.

TikTok’s audience is young, but probably not as young as you think.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-musicbusinessworldwide-com/files/2021/04/taking-stock-of-tiktok-3.jpg)

## What works on TikTok?

Here’s what the stats say.

![](https://i.insider.com/6074ab9c3e3fe7001882a350?width=600&format=jpeg&auto=webp)

## Learn how to get started on TikTok

#### • [TikTok for Artists, Music Professionals: Using TikTok To Promote Your Music](https://www.hypebot.com/tiktok-for-artists-music-professionals-using-tiktok-to-promote-your-music/)

#### • [Artist Guide To Growing Your Followers On TikTok](https://www.hypebot.com/artist-guide-to-growing-your-followers-on-tiktok/)

H/T [MBW](https://www.musicbusinessworldwide.com/tiktok-users-watch-the-app-for-an-average-of-89-minutes-per-day-and-theres-732m-of-them-worldwide/?ref=hypebot.com)