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# TikTok wants to ‘leak’ your music before its released
- URL: https://www.hypebot.com/tiktok-wants-to-leak-your-music-before-its-released/
- Published: 2022-08-05T15:45:00.000Z
- Updated: 2022-08-05T14:42:09.000Z
- Description: TikTok’s marketing and distribution platform SoundOn has launched “a self-service feature that empowers artists to give TikTok listeners exclusive access to clips in advance of releasing their tracks.” In other. Continue reading [https://www.hypebot.com/hypebot/2022/08/tiktok-wants-to-leak-your-musi
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 09:48

TikTok’s marketing and distribution platform SoundOn has launched “a self-service feature that empowers artists to give TikTok listeners exclusive access to clips in advance of releasing their tracks.”

In other words, you can leak a track via TikTok before its widely distributed on Spotify and elsewhere.

The goal is to get fans excited about the coming release and perhaps do a little test marketing. But it’s also a good look for TikTok, which is establishing itself as a top music destination during what increasingly appears to be the runup to the launch of a full streaming music service.

The new feature is available in all markets where [SoundOn](https://www.soundon.global/?ref=hypebot.com) is available.

### M**ORE: [TikTok is on the road to becoming a next-generation music company](https://www.hypebot.com/tiktok-is-on-the-road-becoming-a-next-generation-music-company/)**

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*