> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# To succeed, some fans need to LOVE you, but the rest need to think you SUCK
- URL: https://www.hypebot.com/to-succeed-some-fans-need-to-love-you-but-the-rest-need-to-think-you-suck/
- Published: 2021-04-07T15:50:00.000Z
- Updated: 2021-04-07T13:44:33.000Z
- Description: You’ve heard the axiom that to succeed – particularly in music and art – it is important to not try to be all things all people. Lee Abrams has proof.. Continue reading [https://www.hypebot.com/hypebot/2021/04/to-succeed-some-fans-need-to-love-you-but-the-rest-need-to-think-you-suck.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, #wp, #wp-post, #Import 2026-01-21 09:51

You’ve heard the axiom that to succeed – particularly in music and art – it is important to not try to be all things all people.

![Arm and hand giving thumbs down and thumbs up signs, positive and negative feedback, social media expressions, communication gestures, sign language, approval and disapproval in digital content.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2021/04/thumbs.jpg)

Lee Abrams has proof.

Watching his video explaining why is like watching paint dry, but you’ll learn a LOT about your audience

Abrams helped create FM radio when FM radio mattered and his hands guided music in the early days of Sirius XM. More recently, he shared a video that won’t win awards for production or drama, but does a particularly good job of explaining audiences and how they react to and consume music and other media.

Take the time to watch it in full. But here is a key takeaway:

### **To succeed, you need to pick a single fan group to appeal to and everyone else needs to think you suck.**

H/T [Bob Lefsetz](https://lefsetz.com/wordpress/2021/04/06/lee-abramss-psychographic-chart/?ref=hypebot.com)