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# 10 Major Milestones In Modern Music Marketing
- URL: https://www.hypebot.com/top-10-moments-in-music-20-marketing/
- Published: 2009-08-12T08:40:00.000Z
- Updated: 2009-08-12T08:40:00.000Z
- Description: In no particular order: 1. Seth Godin writes "Permission Marketing" way back in 1999 pointing the way towards a new era of artist and fan relationships. 2. CD Baby offers. Continue reading [https://www.hypebot.com/hypebot/2009/08/top-10-moments-in-music-20-marketing.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

In no particular order:  

**[![Seth_Godin](https://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5413ad8970c-100wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5413ad8970c-pi?ref=hypebot.com)1.** **Seth Godin writes "[Permission Marketing](http://sethgodin.typepad.com/seths%5Fblog/2008/01/permission-mark.html?ref=hypebot.com)"**way back in 1999 pointing the way towards a new era of artist and fan relationships.

2\. [CD Baby](http://cdbabcy.com/?ref=hypebot.com) offers indie and d.i.y. artists a home to reach a wider audience on the net.

3\. The [Arctic Monkeys](http://en.wikipedia.org/wiki/Arctic%5FMonkeys?ref=hypebot.com) parlay internet pre-release buzz into the fastest selling debut album in UK history.  

4\. OK GO proves the power of YouTube with an ultra-low budget "treadmill" video "[Here We Go Again](http://www.youtube.com/watch?v=pv5zWaTEVkI&feature=PlayList&p=0CF491A4EFE7D662&index=0&playnext=1&ref=hypebot.com)"

**[![Tunecore](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5413b7e970c-100wi "Tunecore")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5413b7e970c-pi?ref=hypebot.com)** 5\. [TuneCore](http://tunecore.com/?ref=hypebot.com) tears down the last barriers to distribution offering low flat fee no strings attached access to the worlds top digital stores.

6. Radiohead releases "[In Rainbows](https://www.hypebot.com/radio-spins-don/)" asking fans to pay want they want for the download.

7.Trent Reznor grosses [$1.6 million](https://www.hypebot.com/reznor-rakes-in/) in first week sales by offering fans options from $5 to a $300 limited edition package of his latest Nine Inch Nails release "Ghosts".

8\. Jill Sobule [ask fans for help](http://techdirt.com/articles/20090319/0211274175.shtml?ref=hypebot.com) recording her new album raises more than $80,000.

9\. David Byrne & Brian Eno release a new collaboration via [Topspin](https://www.hypebot.com/topspin-deliver/).  While more evoluionary than revoltutionary, this was one of the first well planned and executed releases that took full advantage of modern music marketing techniques with [impressive results](https://www.hypebot.com/topspin-upgrades-direct-to-fan-platform/).

**[![Amanda Palmer standing](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5413cbc970c-100wi "Amanda Palmer standing")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5413cbc970c-pi?ref=hypebot.com)** 10\. [Amanda Palmer](https://www.hypebot.com/interview-amanda-palmer/) made [$19,000 in 10 Hours](https://www.hypebot.com/amanda-palmer/) on Twitter proving music marketing potantial of micro-blogging platform.

**What would you add or subract from this list?** Share your thoughts and in a few days we'll do a poll to find Hypebot readers Top Milesstones In Modern Music Marketing.