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# Top Exec Admits Facebook Isn’t Cool, But Swears Teens Aren’t Dumping Them
- URL: https://www.hypebot.com/top-exec-admits-facebook-isnt-cool-but-swears-teens-arent-dumping-them/
- Published: 2013-11-22T14:28:00.000Z
- Updated: 2013-11-22T14:28:00.000Z
- Description: Starting in May, a variety of studies have shown that teens are cooling to Facebook. "We did see a decrease in daily users specifically among younger teens," CFO David Ebersman confirmed during a. Continue reading [https://www.hypebot.com/hypebot/2013/11/top-exec-admits-facebook-isnt-cool-but-swear
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Social Media, Chief operating officer, David Ebersman, Facebook, Instagram, Sheryl Sandberg, Snapchat, Social network, Teenagers, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b017d3e12970b-120wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b017d3e12970b-popup?ref=hypebot.com)

Starting in [May](https://www.hypebot.com/teens-are-moving-from-facebook-to-youtube-pew-study/), a variety of [studies](https://www.hypebot.com/facebook-slips-to-2-social-network-for-teens-chart/) have [shown ](https://www.hypebot.com/youtube-overtakes-facebook-as-most-popular-site-among-teens/)that teens are cooling to Facebook. "We did see a decrease in daily users specifically among younger teens," CFO David Ebersman confirmed during a recent earnings call. Not so, says her boss, Facebook COO Sheryl Sandberg. His comment, she says, was "blown out of proportion". But she did admit that keeping fickle teens interested is a problem.

**Facebook Is Not Cool**

At 10 years on Facebook is "not the newest. And often, particularly in our space, newer things are shinier and cooler," Sandberg told [AllThingsD](http://allthingsd.com/20131122/sheryl-sandberg-says-facebook-totally-doesnt-have-a-teenager-problem/?ref=hypebot.com). But, she says, "The vast majority of US teens are on Facebook" she said. "And the majority of US teens use Facebook almost every day."

This analysis and others beg to differ:

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b017d35d3970b-450wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b017d35d3970b-popup?ref=hypebot.com)

"What Mark \[Zuckerberg\] has said and what we all believe is that we’re not trying to be the coolest. And we’re not trying to be the newest," says the COO. "We’re trying to be the most useful."

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