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# Top Music Tech Picks during SXSW 2026
- URL: https://www.hypebot.com/top-music-tech-picks-during-sxsw-2026/
- Published: 2026-03-09T13:45:31.000Z
- Updated: 2026-03-09T13:45:31.000Z
- Description: Hypebot collaborated with our friends at Music Tectonics to identify the "must attend" music tech official and non-official panels and events during SXSW 2026.
- Author: Bruce Houghton
- Tags: Concerts and Events, music conferences, SXSW, SXSW 2026, Music Tech, Bandsintown, Music Tectonics, Conferences, Conventions & Awards, #trending

SXSW has reinvented itself for 2026\. With the convention center closed for renovation, the familiar conference and music festival schedule is all shook up. 

Find out where the music tech conversations are happening in Austin. We’ve collected our top music tech picks from the SXSW schedule, plus our favorite unofficial hangs!

### Friday, March 13, 2026

**10:00am – 11:00am**  
[**MediaTech Morning: Breakfast, Networking & Beyond Screens – MediaTech as the New Infrastructure**](https://schedule.sxsw.com/2026/events/OE46614?ref=hypebot.com)  
German Haus / Speakeasy Ballroom  
Speakers: Zackes Brustik; Erdinç Koç, MediaTech Hub Potsdam; Robert Heinrich, German Federal Ministry for Digital Transformation and Government Modernisation; Cornelia Steinbock, Xounds; Tanner Jones, Vulcan Technologies

**11:30am – 12:30pm**  
[**Breaking the Sound Barrier: Making Creativity Accessible to All**](https://schedule.sxsw.com/events/PP1162951?ref=hypebot.com)  
Austin Marriott Downtown / Waller Ballroom C  
Presented by Yamaha Corporation  
Speakers: Jared Jermaine, Artist; Taylor Felt, Artist; Scott Yusuke Sugino, Yamaha Music Innovations; Gregg Lehrman, Output

**2:30pm – 3:30pm**  
[**Who Gets Credit When Anyone Can Train a Music AI?**](https://schedule.sxsw.com/events/PP1162285?ref=hypebot.com)  
Downright Austin / Capitol Ballroom ABCD  
Speakers: Virginie Berger, Neutune; Turo Pekari, Copyright Delta; Neeta Ragoowansi, Music Managers Forum-US; Dot Bustelo, Remote Control Enterprises

**6:30 pm - 8:00 pm**  
[**EU Meet Up and Music**](https://www.german-haus.com/program/?ref=hypebot.com)  
German Haus / Speakeasy Ballroom  
A networking reception bringing together creators, innovators, policymakers, and digital thinkers from Europe and the United States shaping the future of tech and culture.

### Saturday, March 14, 2026

**2:30pm – 3:30pm**  
[**The Future of Music is Participatory**](https://schedule.sxsw.com/events/PP1162445?ref=hypebot.com)  
Downright Austin / Capitol Ballroom ABCD  
Speakers: Dani Deahl, BandLab Technologies; Jordy Freed, Sony Corporation; Gaurav Sharma, Hook Music; 310babii, artist

**4:00pm – 5:00pm**  
[**Streaming, Shorts & AI: Where Are Your Royalties Going?**](https://schedule.sxsw.com/events/PP1162521?ref=hypebot.com)

Downright Austin / Capitol Ballroom FGH  
Speakers: Kathleen Strouse, SoundExchange; Jason Feinberg, Kobalt Music; Jann-Michael Greenburg, Tresona; Dominic Kerley, LabelWorx

**4:30pm – 5:30pm**  
[**Ecosystem-Building in Creative Technologies – From Institutions to Living Networks**](https://www.german-haus.com/program/?ref=hypebot.com)  
German Haus / Speakeasy Terrace  
Speakers: Karolin Hewelt, Dentsu Creative Germany; Martin Eyerer, GCD; Christoph Backes, U-Institut; Jeannine Koch, MediaTech Hub Potsdam; Nira Bozkurt, Filmakademie Baden-Württemberg; Fred Poston, TXMPA

### Sunday, March 15, 2026

**10:00am – 11:00am**  
[**This is cool: Immersive Videos in headsets are exciting!**](https://schedule.sxsw.com/events/PP1162767?ref=hypebot.com)  
Hilton Austin Downtown / Room 412  
Speaker: Paul Mezier, Acute Immersive

**10:30am – 4:00pm**  
[**Innovation that Moves – From Tech to Stage**](https://www.german-haus.com/program/?ref=hypebot.com)  
German Haus / Speakeasy Ballroom  
Startups: Oaisis, PHONT, TapGig, xounds, ZAUBAR, Vay, FairUp, For Eyes, Deepx, INSONE, HypnoBox, JYMMiN, IFA

**2:30pm – 3:30pm**  
[**Is There Too Much Music?**](https://schedule.sxsw.com/events/PP1162385?ref=hypebot.com)  
Downright Austin / Capitol Ballroom E  
Speakers: Michael Pelczynski, Voice Swap; Kristin Robinson, Billboard; Ashley-Cree Maddix, Audiomack; Dani Deahl, BandLab Technologies

**4:00pm – 5:00pm**  
[**The Future Of Streaming in the Superfan Era**](https://schedule.sxsw.com/events/PP1162494?ref=hypebot.com)  
Downright Austin / Capitol Ballroom E  
Speakers: Janishia Jones, A Seat at the Table; Jordan Pettinato, SoundCloud; Con Raso, Tuned Global; Brian Zisook, Audiomack

**5:00pm – 6:00pm**  
[**German Future Culture: Creative Economy Business Models**](https://www.german-haus.com/program/?ref=hypebot.com)  
German Haus / Speakeasy Terrace  
Speakers: Tilmann Köllner, 1Live; Tanja Alemany Sanchez de León, Federal Ministry for Economic Affairs and Energy; Rosa Anschütz, artist; Markus Beele, Music manager and digital economy strategist; Elke Kuhlen, c/o pop cologne Festival

### Monday March 16, 2026

**10:00am – 12:00pm**  
[**River Walk Music Tech Meetup**](https://www.eventbrite.com/e/river-walk-music-tech-meetup-tickets-1984299205339?ref=hypebot.com)  
Join the Music Tectonics / Rock Paper Scissors team for a 2-3 mile walk along the Ann and Roy Butler Hiking and Biking trail, heading to Lady Bird Lake. We'll meet at Daydreamer Coffee for caffeine on us before starting our stroll right at 10:30 am, so plan accordingly!  
[River Walk Music Tech Meetup – RSVP Here](https://www.eventbrite.com/e/river-walk-music-tech-meetup-tickets-1984299205339?ref=hypebot.com) \- Meet at [Daydreamer Coffee on Rainey](https://maps.app.goo.gl/xNbLxFch7K3FuZt8A?ref=hypebot.com)

### **11:30am – 7:00pm**  
[**Take Action x SXSW: Music & Social Impact Summit**](https://www.artistforartist.com/sxsw?ref=hypebot.com)

@ Inn Cahoots  
**A free interactive daytime gathering focused on the intersection of music, community, and change, presented by Artist For Action in collaboration with Bandsintown and Music Managers Forum-US.**

**1:50pm - 2:40 pm**  
[**From Discovery to Superfans**](https://www.artistforartist.com/sxsw?ref=hypebot.com)  
Take Action / Inn Cahoots  
Platforms and strategies powering global growth, fan connection, and community building beyond streams.

**2:40pm - 3:30pm**  
[**Filling the Room: Live Growth in the Age of Data & AI**](https://www.artistforartist.com/sxsw?ref=hypebot.com)  
Take Action / Inn Cahoots  
How artists and promoters use data, marketplaces, fan tools, and AI insights to grow audiences and live revenue.

**3:30pm - 4:20pm**  
[**Turning Music IP Deals Into Experiences**](https://www.artistforartist.com/sxsw?ref=hypebot.com)  
Take Action / Inn Cahoots  
Exploring how music IP fuels immersive shows, residencies, and branded experiences — and how the deals get done.

**Learn more and RSVP** [**here**](https://www.artistforartist.com/sxsw?ref=hypebot.com)**.**

### Tuesday, March 17, 2026

### **11:30am – 12:30pm**  
[**Why Music Platforms Care About Live Music**](https://schedule.sxsw.com/events/PP1162455?ref=hypebot.com)  

**Downright Austin / Capitol Ballroom E** 
**Speakers: Abbie Riley, Spotify; Jamie Loeb, Nederlander Concerts; Fabrice Sergent, Bandsintown (moderator) ; Ali Rivera, YouTube**

**2:30pm – 3:30pm CT**[**How Music with Games is Rewriting the Soundtrack of Culture**](https://schedule.sxsw.com/events/PP1162432?ref=hypebot.com)Austin Marriott Downtown / Waller Ballroom D  
Speakers: Jacqui Bransky, Inside Out Labs; Matheus Fonseca, Moonsworth; Alex Tarrand, STYNGR; Joseph Perla, Hangout FM

### Wednesday, March 18, 2026

### **11:30am – 12:30pm**  
[**Making a Mind Live podcast from SXSW: When AI Agents Leave the Lab**](https://schedule.sxsw.com/events/PP1150544?ref=hypebot.com)

**JW Marriott / Salon E** 
**Speakers: Michael Reiczyk, Bandsintown; Danielle Perszyk, Amazon; Michael Giannangeli, Amazon; Amanda Doerr, Amazon**

**11:30am – 12:30pm**  
[**Streaming Fraud: Where We Are and How it's Changing**](https://schedule.sxsw.com/events/PP1162460?ref=hypebot.com)  
Downright Austin / Capitol Ballroom FGH  
Speakers: Tori Leche, UnitedMasters; Kevin Rutherford, Billboard; Josiah Albertsen, SiriusXM+Pandora; Andreea Gleeson, Believe

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### About Music Tectonics

*The ground beneath the music industry has shifted. Tech-fueled earthquakes have been shaking the music industry for some time now, creating dramatic new landscapes—and opportunities to serve artists at the intersection of music, technology, and business. Music Tectonics' 2026 Conference is October 27-29 in Santa Monica, California!*

*Music Tectonics, brainchild of PR firm*[ *Rock Paper Scissors*](https://rockpaperscissors.biz/?ref=hypebot.com)*, explores this junction with an annual conference, regular online events, and a weekly podcast.*