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# Top Tips For Entertaining Your Music Fans With Creative Email Content
- URL: https://www.hypebot.com/top-tips-for-entertaining-your-music-fans-with-creative-email-content/
- Published: 2012-10-03T11:09:56.000Z
- Updated: 2012-10-03T11:09:56.000Z
- Description: Email lists are still a powerful means of permission marketing. They give you a great opportunity to stay in touch with your fans and to let them know when you're. Continue reading [https://www.hypebot.com/hypebot/2012/10/top-tips-for-entertaining-your-music-fans-with-creative-email-content.html]
- Author: Guest Author
- Tags: Music Marketing, email newsletters, music marketing, #wp, #wp-post, #Import 2026-01-21 10:49

[![Email-tips](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c324c56eb970b-120wi "Email-tips")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c324c56eb970b-popup?ref=hypebot.com)

Email lists are still a powerful means of **permission marketing**. They give you a great opportunity to stay in touch with your fans and to let them know when you're on tour or have a new release. But **email newsletters** turn deadly when they are only about what you have to sell. Instead, think of email newsletters as a way to build relationships and include entertaining content that will interest your fans.

Email studies [show](http://diymusician.cdbaby.com/2012/04/musicians-77-of-your-fans-prefer-email-marketing/?ref=hypebot.com) that email is a popular way for people to keep up with news about things they care about. Even among teens email remains a powerful channel. But if you are using email, make sure it draws the reader in with something more than a simple call to action.

**Top Tips for Entertaining Email Content:**

**1) Offer Something Special in Exchange for Email Addresses**

"Getting the 'latest news' or 'inside scoop' on your career is nice, but offering a little something more might be the difference between getting that email or not. It could be as simple as a free MP3, and even better would be an exclusive track that can't be found anywhere else."

**2) Consider Your Email List Your Official Fan Club**

"Include exclusive content: slice-of-life  
video clips, backstage passes, presale concert tickets…Stay relevant to  
your fans' interests. Be yourself, and have fun building relationships  
with your followers."

**3) Include a Personal Element**

"Share something non-music related…Pull people in on a human level. Make them care about you as a person, not just as a musician."

**4) Think of Your Email as a Note to Friends**

"If you're ever stuck for what to send your fans in the future just think about what you've been talking about with friends over the last couple of weeks and start there."

**5) Always Create a Quality Email Newsletter**

"One that engages your audience, makes fans feel like they've played some part in your artistic development, and then gives them the opportunity to purchase the songs, albums, T-Shirts, songwriting workshops, or concert tickets you're offering."

**Sources:**

1. [Dave Cool](https://www.hypebot.com/musician-website-quick-fix-5-add-a-mailing-list-sign-up/)
2. [AWeber](http://www.aweber.com/blog/guides/email-marketing-for-musicians?ref=hypebot.com)
3. [Ariel Hyatt](http://www.musicthinktank.com/blog/how-to-write-engaging-newsletters-ariel-hyatts-greeting-guts.html?ref=hypebot.com)
4. [Chris Rockett](https://www.hypebot.com/dont-create-a-music-email-listits-dumb/)
5. [Chris Robley](http://diymusician.cdbaby.com/2012/04/musicians-77-of-your-fans-prefer-email-marketing/?ref=hypebot.com)

*\[Thumbnail image courtesy [Ron Mader](http://www.flickr.com/photos/planeta/317782969/?ref=hypebot.com)\]*

*Hypebot Senior Contributor Clyde Smith ([Twitter](http://www.twitter.com/fluxresearch?ref=hypebot.com)/[App.net](https://alpha.app.net/clydesmith?ref=hypebot.com)) blogs about music crowdfunding at [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com) ([@CrowdfundingM](https://twitter.com/CrowdfundingM?ref=hypebot.com)). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

.