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# Tracy Chan exits SoundCloud, joins AI music platform Splash as CEO
- URL: https://www.hypebot.com/tracy-chan-exits-soundcloud-joins-ai-music-platform-splash-as-ceo/
- Published: 2024-03-25T16:47:49.000Z
- Updated: 2024-03-25T17:19:54.000Z
- Description: Veteran music tech executive Tracy Chan has exited his role as COO of SoundCloud after less than two years to become the CEO of red-hot AI music creation platform Splash…..
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Tech, Startups & Funding, music, Music Business, music industry, musician, musicians, Spotify, YouTube, #wp, #wp-post, #Import 2026-01-21 11:15

Veteran music tech executive Tracy Chan has exited his role as COO of SoundCloud after less than two years to become the CEO of red-hot AI music creation platform Splash.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/03/splash.jpg)

Chan’s resume also includes Head of Music at Twitch during that platform’s pandemic-fueled peak. He is also credited with launching the “for artists” creator platforms for YouTube and Spotify.

[Splash](https://www.splashmusic.com/?ref=hypebot.com), which has integrations with Roblox and Alexa, bills itself as “the world’s most advanced music technology company” that makes music creation “simple, intuitive, fun, and accessible to everyone.”

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/assets-global-website-files-com/608b897871ccafc166c3d0f3/6498f85c967f83483959e2b6_splash_roblox_mockup-min-p-2000.png)

The startup is developing AI-powered games and tools that enable music creation. These tools allow users to create, perform, and interact with fans within what it calls a “virtual, never-ending music festival.”

Amazon’s Alexa Fund was a major early investor. Splash has raised $23.2 million to date.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*