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# trueAnthem Gets $2.9 Million For Ad Supported Music
- URL: https://www.hypebot.com/trueanthem-gets-29-million-for-ad-supported-music/
- Published: 2011-01-05T11:45:00.000Z
- Updated: 2011-01-05T11:45:00.000Z
- Description: San Francisco based trueAnthem has grabbed $2.9 million in first round funding for its online and supported music service according to an SEC filing. It joins Guevara (who hits 160,000. Continue reading [https://www.hypebot.com/hypebot/2011/01/trueanthem-gets-29-million-for-ad-supported-music.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from ww1.prweb.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e14af4a2970b-150wi "image from ww1.prweb.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/ww1-prweb-com/prfiles/2008/08/06/371554/trueanthemlogofinalb.jpg?ref=hypebot.com)

San Francisco based [trueAnthem](http://www.trueanthem.com/?ref=hypebot.com) has grabbed $2.9 million in first round funding for its online and supported music service according to an [SEC filing](http://sec.gov/Archives/edgar/data/1508666/000150866610000001/xslFormDX01/primary%5Fdoc.xml?ref=hypebot.com). It joins Guevara (who hits 160,000 users according to a tweet yesterday) and others in a sector that has seen its share of failures.

The startup hopes to help major clients reach key music fans who they see as influencers that can spread brand messaging. A central component of their campaign is a special trueAnthem Social Media Player you can see in action [here](http://social.trueanthem.com/experience/?ref=hypebot.com).

Current clients include Nestle, Levi’s, adidas, Skullcandy, Rocawear, Coinstar, Carat, Big Fuel, Zenith Media and Swirl.