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# Trust & The Social Consumer
- URL: https://www.hypebot.com/trust-the-social-consumer/
- Published: 2010-06-18T08:47:12.000Z
- Updated: 2010-06-18T08:47:12.000Z
- Description: If you subscribe to the concept that (at least sometimes) the band is a brand and the fan is at their core a consumer, there is something to be learned. Continue reading [https://www.hypebot.com/hypebot/2010/06/trust-the-social-consumer.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

If you subscribe to the concept that (at least sometimes) **the band is a brand** and **the fan is at their core a consumer**, there is something to be learned from the new **[Nielson Consumer 360](http://blog.nielsen.com/nielsenwire/online%5Fmobile/friending-the-social-consumer/?ref=hypebot.com)** study. 

"Consumers expect brands to be listening,” Pete Blackshaw , Nielson EVP of Digital Strategic Services concluded in summing up the new study. **“It’s a no-blink environment.”** Consumers aren’t always paying attention to your marketing message, according to the study, but **they're always paying attention to each other**. Loyalty is in no way a lock for today’s consumer who is **constantly reevaluating.** In this new environment friends and family followed by social media and bloggers have considerably more influence than traditional media.

[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20134849c25f2970c-450wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20134849c25f2970c-popup?ref=hypebot.com)