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# Truth: The Next Big Data Opportunity
- URL: https://www.hypebot.com/truth-the-next-big-data-opportunity/
- Published: 2019-02-19T09:14:43.000Z
- Updated: 2019-02-19T09:14:43.000Z
- Description: As the reality of data harvesting settles in among consumers, music tech companies are forced to choose where they in the coming privacy war, a where in which honesty and. Continue reading [https://www.hypebot.com/hypebot/2019/02/truth-the-next-big-data-opportunity.html]
- Author: admin
- Tags: Apps, Mobile & SMS, Major Labels, Music Business, Music Tech, Data & Analysis, music, musician, musicians, #wp, #wp-post, #Import 2026-01-21 10:00

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As the reality of data harvesting settles in among consumers, music tech companies are forced to choose where they in the coming privacy war, a where in which honesty and transparency could provide the greatest competitive advantage.

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In this recent post to[ MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), **Annabel Youens** explores how honesty could be the next major opportunity for big data companies looking to gain a market advantage.*"Businesses we trust and depend on have found a shady path to making big money — tracking users and brokering their data. And for some, it’s going to be a tough habit to break.* *For consumers, agreeing to give up some data is an expected part of digital life. Most of the time, if we want (or need) to use an app, buy a product, or subscribe to a service, we can’t avoid a certain amount of data in trade."* *[\[Continue Reading\]](http://www.musicthinktank.com/blog/trust-is-the-next-big-data-opportunity.html?ref=hypebot.com)*