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# Tube Time Continues To Rise
- URL: https://www.hypebot.com/tube-time-continues-to-rise/
- Published: 2009-12-10T06:05:00.000Z
- Updated: 2009-12-10T06:05:00.000Z
- Description: Nielsen’s latest Three Screen Report shows strong year over year viewing growth with online video up 34.9% and DVR use up 21.1%. Given the consistent spike in usage among the. Continue reading [https://www.hypebot.com/hypebot/2009/12/tube-time-continues-to-rise.html]
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 11:03

Nielsen’s latest Three Screen Report shows strong year over year viewing growth with online video up 34.9% and DVR use up 21.1%. Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are actually adding video platforms to their schedule, rather than replacing them.

[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201287638a955970c-500wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201287638a955970c-popup?ref=hypebot.com) *click on image to enlarge*

Read a pdf of the full report [here](http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/12/3ScreenQ309%5FUSrpt%5F12.07final.pdf?ref=hypebot.com).