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# Tumblr Adds Group Messaging To Connect Fans
- URL: https://www.hypebot.com/tumblr-adds-group-messaging-to-connect-fans/
- Published: 2019-11-11T16:20:49.000Z
- Updated: 2019-11-11T16:20:55.000Z
- Description: Tumblr has launched a new group messaging feature that allows fans to communicate with each other instead of replying via re-blogs. These public “group chats” can be read by anyone,. Continue reading [https://www.hypebot.com/hypebot/2019/11/tumblr-adds-group-messaging-to-connect-fans.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, Uncategorized, Message, tumblr, #wp, #wp-post, #Import 2026-01-21 09:55

Tumblr has launched a new group messaging feature that allows fans to communicate with each other instead of replying via re-blogs.

These public “group chats” can be read by anyone, but only approved members can send messages.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/cdn-vox-cdn-com/thumbor/4i45ygjynYTyxCKmpJ059ps5iYQ=/0x0-1957x1387/920x613/filters-focal(823x538-1135x850)-format)/cdn-vox-cdn-com/uploads/chorus_image/image/65637518/01_groupchat_pressgraphic-0.webp)

A new group chat icon has been added in the upper right-hand corner of Tumblr’s app.

From [The Verge](https://www.theverge.com/2019/11/6/20948596/tumblr-group-chats-fandom-privacy-direct-messaging-safety-mobile?ref=hypebot.com):

“Group chats aren’t meant for private DM sessions with Tumblr pals. The idea is to give people in niche communities a chance to create dedicated spaces to talk about their interests that are more immediate and interactive than simply re-blogging someone else’s post. Whether it’s memes or therapy or BoJack Horseman, this allows a larger body of people to find a hub where they can talk about their favorite thing.”