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# Tumblr Grows To Surpass 20 Billion Pageviews Per Month
- URL: https://www.hypebot.com/tumblr-grows-to-surpass-20-billion-pageviews-per-month/
- Published: 2012-11-06T13:00:00.000Z
- Updated: 2012-11-06T13:00:00.000Z
- Description: Yesterday at GigaOm’s Roadmap Conference in San Francisco, Tumblr CEO David Karp shared his company’s latest growth statistics surrounding the popular micro-blogging site. According to Karp, Tumblr is now witnessing. Continue reading [https://www.hypebot.com/hypebot/2012/11/tumblr-grows-to-surpass-2
- Author: admin
- Tags: Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![Tumblr_lnlg3qjpXx1qzq3qh](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee4ce7add970d-150wi "Tumblr_lnlg3qjpXx1qzq3qh")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee4ce7add970d-popup?ref=hypebot.com)

Yesterday  
at GigaOm’s Roadmap Conference in San Francisco, Tumblr CEO David Karp shared his  
company’s latest growth statistics surrounding the popular micro-blogging site.  
According to Karp, Tumblr is **now witnessing 20 billion pageviews per month**, an  
increase from the 15 billion per month seen at the beginning of 2012\. This  
represents a **30% growth rate per year** for the company, as they once saw 13  
billion pageviews per month in September of 2011, and just over 4 billion per month  
in January 2011.

  
Considering  
the impressive figures at hand and the rise in new users outside of the  
ordinal base, Karp believes that his company’s growth is still largely due to  
the smaller community of content creators that exists within the platform.

“There  
are moments where we want everybody in the world using Tumblr,” he said. “And  
then there are moments where we have to pull it down and remember that the  
reason anybody in the world even cares is because there’s a smaller community  
here that is making this incredible stuff.”

Tumblr  
has always been a great option for any musician looking to create and maintain  
a piece of online real estate and own his or her online hub away from social  
networks. Many of their free template-based designs can actually come out quite  
good-looking and are highly functional, but of course the site can’t live off these  
free users. Instead, Tumblr makes money from advertisers looking to connect  
with the their 120 million impressions per day – doing so with “Tumblr Radar”, which  
shows sponsored content from brands and advertisers in a “Spotlight” area on the  
site.

Like  
many other popular social networks looking to monetize their audiences, Karp believes  
that his company must also balance between giving paying sponsors their desired  
space, while providing their users a genuine and non-interrupted feel.

“There  
are no brand pages or promoted posts,” he said. “The one difference advertisers  
have is that they’re able to write a check to elevate their stuff in this  
ecosystem.”

As  
the party continues on over at Facebook (which some may believe is winding  
down), many others are beginning to seek out alternative communities to drive their  
messaging and fan engagements. And considering the vast community that exists  
within Tumblr, these numbers may indicate that another party might be building  
up just around the corner.

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of [Business Development](https://www.hypebot.com/social-media-the-main-driver-for-edm-ticket-purchases-more-findings-infographic/) for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*