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# TuneCore Partners With Universal Music
- URL: https://www.hypebot.com/tunecore-partners-with-universal-music/
- Published: 2009-07-09T07:31:53.000Z
- Updated: 2009-07-09T07:31:53.000Z
- Description: (UPDATED) An upstart digital distributor that made a name for itself by criticizing the major labels has now joined hands with one. TuneCore has entered into a strategic alliance. Continue reading [https://www.hypebot.com/hypebot/2009/07/tunecore-partners-with-universal-music.html]
- Author: Bruce Houghton
- Tags: Indie Music, Major Labels, #wp, #wp-post, #Import 2026-01-21 11:03

[![Tunecore](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011571e49722970b-200wi "Tunecore")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011571e49722970b-pi?ref=hypebot.com) [![Universal](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011571e49306970b-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011571e49306970b-pi?ref=hypebot.com) [![Tunecore](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011571e49107970b-200wi "Tunecore")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011571e49107970b-pi?ref=hypebot.com)

(UPDATED) An upstart digital distributor that made a name for itself by criticizing the major labels has now joined hands with one. TuneCore has entered into a strategic alliance with Universal Music Distribution, the sales and marketing arm of the Universal Music Group.

TuneCore will host distribution portals for UMG's labels as well as  
partner labels and artists. As an artist develops, they'll have access   
to a number of artist discovery, marketing and upstreaming  
opportunities within the UMGD system.

Last year Universal made a major investment in digital distributor INgrooves in part to be able to use its technology. These moves appear designed to give the major label group greater involvement  
with a larger piece of the growing long tail of artists in their early  
stages. Whether Universal made an investment here is unclear, but according to Tunecore neither party will be taking rights or revenues from participating artists. 

UMGD will also provide TuneCore's customers with a menu of artist services, including licensing opportunities and professional audio mastering. Additionally, Guitar Center, also a TuneCore investor and strategic partner, will provide to UMGD access to its entire chain of over 200 nationwide as a non-traditional retail channel for the sale of physical product which includes select TuneCore Artist titles.

The usually fiercely independent CEO of Tunecore Jeff Price has nothing but praise for Universal. 

"Honestly, Universal is one of the most forward thinking record labels  
on the planet," commented Price. "With this deal UMGD has truly  
changed the rules and the major label model by providing true choice  
for a musician. If an artist is doing well, there is a direct line  
through which UMGD can extend its hand or, via the existing TuneCore  
model, the artist can choose to continue to succeed on their own. It  
is the continuation of the shift to serve the musician."

Tunecore's deal also follows close on the heels of IODA's pact last week with Sony RED, and leaves The Orchard as the only signifigant digital distribution company without any ties to a major label gorup.