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# Turntable.fm To Add Pandora-Like Online Radio
- URL: https://www.hypebot.com/turntablefm-to-add-pandora-like-online-radio/
- Published: 2012-05-01T09:30:09.000Z
- Updated: 2012-05-01T09:30:09.000Z
- Description: Buried in an article on Turntable.fm's flat-lining traffic and overall sophomore slump was a tidbit that won't help Pandora's battered stock price – Turntable is planning its own version of. Continue reading [https://www.hypebot.com/hypebot/2012/05/turntablefm-to-add-pandora-like-online-radio.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016765f7bdf5970b-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016765f7bdf5970b-popup?ref=hypebot.com)

Buried in an article on Turntable.fm's flat-lining traffic and overall sophomore slump was a tidbit that won't help Pandora's battered stock price – Turntable is planning its own version of Pandora-style online radio under the code name Kiwi.

"Inspiration struck during a New Zealand vacation – it will be something like Pandora, but with playlists based on the recommendations of the user’s Turntable friends," [writes](http://www.inc.com/magazine/201205/burt-helm/turntable-founders-sxsw-where-did-our-love-go.html?ref=hypebot.com) Inc.'s Burt Helm. "This will attract passive listeners interested in hearing friends’ favorites, just not chatting or collecting points in a live Turntable room."

No details yet on when Turntable will launch the new offering