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# Twice As Many People Listen To Music On Amazon Prime Than On Apple Music, Spotify Premium Combined
- URL: https://www.hypebot.com/twice-as-many-people-listen-to-music-on-amazon-prime-than-on-apple-music-spotify-premium-combined/
- Published: 2016-07-08T15:08:24.000Z
- Updated: 2016-07-08T15:08:24.000Z
- Description: Amazon has always been an underappreciated player. First it became the only alternative to the iTunes download store. More recently, its quietly become a powerful player in streaming. But few. Continue reading [https://www.hypebot.com/hypebot/2016/07/twice-as-many-people-listen-to-music-on-amazon-
- Author: Bruce Houghton
- Tags: Music Business, Streaming, App Store (iOS), Apple Inc., Bruce Sewell, Elizabeth Warren, European Union competition law, IOS, IPhone, iTunes, Spotify, Streaming media, #wp, #wp-post, #Import 2026-01-21 10:22

[![amazon prime music logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8794361970b-200wi "amazon prime music logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8794361970b-popup?ref=hypebot.com)**Amazon** has always been an **underappreciated player**. First it became the only **alternative to the iTunes download store.** More recently, its quietly become a **powerful player in streaming**. But few would have predicted the **dominate position** revealed by a new survey.

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16% of respondents listened to music on Amazon Prime Music in May 2016, according to a new Cowan survey. That puts Prime Music, which comes as part of Amazon's Prime package, as the second most used paid music service, behind satellite radio at 22%, and above Spotify’s paid Premium tier at 7% and Apple Music at 6%. [![paid music services](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c87942d2970b-450wi "paid music services")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c87942d2970b-popup?ref=hypebot.com)"Prime Music was the only on-demand streaming service to crack the top five of the main sources of music for the 4 age cohorts 35+,” Cowan analysts John Blackledge and Tim Arcuri [wrote](http://www.businessinsider.com/amazon-prime-music-is-a-sleeper-hit-2016-7?ref=hypebot.com). “Given the increasing competitiveness within the on-demand streaming industry, focusing or ‘owning’ a specific niche, like a particular age group, may not be a bad strategy," they continued. "It is unclear if this has been Amazon’s strategy or the byproduct of its Prime member base.”Amazon is believed to be planning a 2016 launch of a complimentary $9.99 per month music service.

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