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# Twitch ‘Expanding Into Music’ With New Hire
- URL: https://www.hypebot.com/twitch-expanding-into-music-with-new-hire/
- Published: 2020-01-16T14:35:24.000Z
- Updated: 2020-01-16T14:39:10.000Z
- Description: Twitch, the popular live streaming platform for gaming, is getting serious about music with the hire of its first Music Partnerships Manager. Former Spotify editor and EXITE Head Of North. Continue reading [https://www.hypebot.com/hypebot/2020/01/twitch-expanding-into-music-with-new-hire.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Music Tech, Streaming, YouTube & Video, Amazon, Twitch, #wp, #wp-post, #Import 2026-01-21 09:55

Twitch, the popular live streaming platform for gaming, is getting serious about music with the hire of its first Music Partnerships Manager.

Former Spotify editor and EXITE Head Of North American Music, Athena Koumis, has joined Twitch as Music Partnership Manager.

Music has been a central part of Twitch from the start with collaborations and track debuts among the platform’s most popular non-gaming content. But the Amazon-owned company has not publically shared its music ambitions.

![](https://media-exp2.licdn.com/dms/image/C4D22AQHeyabbleVXXw/feedshare-shrink_800/0?e=1582156800&v=beta&t=WbL64Bu3a8eLChcCl6h3yW1WtZ8yS0PvBENzTK8sFqE)

### Here is how Koumis describes her new gig:

> “One thing I’ve yearned for working in streaming over the years is a sense of community & meaningful interaction w/ fellow music lovers & music makers, something that twitch has built out beautifully through the lens of gaming.”

> “When I learned Twitch was officially expanding into the music space in 2020, I knew this would be the right place for me to continue my work helping music communities thrive. I’ll still be based in NYC w/ frequent visits to SF and other cities as needed. “