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# X / Twitter alternatives Threads, Bluesky take off
- URL: https://www.hypebot.com/twitter-alternatives-threads-and-bluesky/
- Published: 2024-12-18T16:24:07.000Z
- Updated: 2024-12-18T16:31:21.000Z
- Description: Two Twitter alternatives Threads and Bluesky have each gained tens of millions of followers in the last month or so.
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, Bluesky, DIY musicians, music, Music Business, music industry, musician, musicians, Spotify, Twitter, #wp, #wp-post, #Import 2026-01-21 11:15

Two Twitter alternatives Threads and Bluesky have each gained tens of millions of followers in the last month or so.

### X / Twitter alternatives Threads, Bluesky take off

Bluesky now has nearly 25 million users since the US election and X/Twitter owner Musk’s involvement caused some longtime users to exit.

But Meta’s Threads may be the real success story.

“Threads strong momentum continues, it’s now 300M+ monthly actives and 100M+ daily actives,” [posted ](https://www.threads.net/@zuck/post/DDqBLlMyIGD?ref=hypebot.com)Meta chief Mark Zuckerberg.

Threads had 130 million monthly active users as of February of this year and hit 275 million at the end of October.

### Threads vs Bluesky

Threads and Bluesky have distinct characteristics and approaches. Here’s a comparison:

#### **1\. Ownership and Origin**

- **Threads**: Developed by Meta (formerly Facebook), Threads is closely tied to Instagram. It aims to compete with Twitter by leveraging Meta’s massive user base and resources.
- **Bluesky**: A decentralized social media platform backed initially by Jack Dorsey, co-founder of Twitter. It operates independently and is focused on a federated, user-controlled model.

#### **2\. Decentralization**

- **Threads**: Currently centralized under Meta’s control. However, Meta has expressed intentions to integrate ActivityPub, which could allow Threads to interact with decentralized networks like Mastodon in the future.
- **Bluesky**: Fully decentralized from its inception, using the AT Protocol. This means users can choose their servers and have more control over their data.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*