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# Two Indie Music Bloggers Form Record Label
- URL: https://www.hypebot.com/two-indie-music-bloggers-form-record-label/
- Published: 2010-04-01T10:48:08.000Z
- Updated: 2010-04-01T10:48:08.000Z
- Description: The d.i.y. music mantra, "Who needs a record label PR machine, when cool blogs will help you spread the word for free?" has taken an interesting twist lately as select. Continue reading [https://www.hypebot.com/hypebot/2010/04/two-indie-music-bloggers-form-record-label.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

The d.i.y. music mantra, **"Who needs a record label PR machine, when cool blogs will help you spread the word for free?"** has taken an interesting twist lately as select music bloggers start their very own record labels. And as music lovers and writers who have found an audience that trusts them, isn't it really a logical next step?

[![image from weeklytapedeck.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201311007e7ae970c-250wi "image from weeklytapedeck.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201311007e7ae970c-popup?ref=hypebot.com)

This week, two more popular indie music bloggers **Gorilla vs. Bear** and **Weekly Tape Deck** joined forces to form **[Forest Family Records](http://forestfamilyrecs.com/?ref=hypebot.com)**. Limited runs of 7”, 10” and 12” vinyl plus cassettes by some brand new artists are in planning stages, and a Cults 7" is already [for sale](http://forestfamilyrecs.bigcartel.com/?ref=hypebot.com).