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# Two YouTube Musicians Start An Indie Label For Other YouTube Musicians
- URL: https://www.hypebot.com/two-youtube-musicians-start-an-indie-label-for-other-youtube-musicians/
- Published: 2009-10-01T04:55:00.000Z
- Updated: 2009-10-01T04:55:00.000Z
- Description: Small indie label DFTBA – which stands for "don't forget to be awesome" – focuses entirely on acts that gained their first attention via YouTube and is run by online. Continue reading [https://www.hypebot.com/hypebot/2009/10/two-youtube-musicians-start-an-indie-label-for-other-youtube-musicians.html
- Author: Bruce Houghton
- Tags: Indie Music, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 11:03

Small indie label [DFTBA](http://store.dftba.com/?ref=hypebot.com) – which stands for "don't forget to be awesome" – focuses entirely on acts that gained their first attention via YouTube and is run by online video stalwarts Alan Lastufka ([fallofautumndistro](http://www.youtube.com/user/fallofautumndistro?ref=hypebot.com)) and Hank Green ([vlogbrothers](http://www.youtube.com/user/vlogbrothers?ref=hypebot.com "vlogbrothers")). 

To date, DFTBA Records has released 10 CDs from YouTube stars like [Dave Days](http://www.youtube.com/watch?v=JvL%5Fns79Rx4&ref=hypebot.com), [Venetian Princess](http://www.youtube.com/watch?v=DoP3C76ioTU&ref=hypebot.com), and [Rhett & Link](http://www.youtube.com/user/rhettandlink?blend=1&ob=4&ref=hypebot.com) with total sales of $100,000+. They operate as an independent distribution network, managing digital sales, CD production and soon merchandise for popular users like [Michael Buckley.](http://www.youtube.com/user/whatthebuckshow?blend=3&ob=4&ref=hypebot.com) Naturally, they've created a video that tells more of the story.