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# UK Band Gets $300,000 To Change Their Name
- URL: https://www.hypebot.com/uk-band-gets-300000-to-change-their-name/
- Published: 2010-04-29T10:44:07.000Z
- Updated: 2010-04-29T10:44:07.000Z
- Description: (UPDATED) Exit Through The Gift Shop Door was the name of a band started by 41 year old Simon Duncan in London just 18 months ago. "It was a kind. Continue reading [https://www.hypebot.com/hypebot/2010/04/uk-band-gets-300000-to-change-their-name.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.banksyfilm.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20134803e8305970c-300wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20134803e8305970c-popup?ref=hypebot.com) (UPDATED) Exit Through The Gift Shop Door was the name of a band started by 41 year old Simon Duncan in London just 18 months ago. "It was a kind of midlife crisis, but we are still going, with a different line-up, and it has become a bit more serious," [according](http://www.guardian.co.uk/artanddesign/2010/apr/25/banksy-exit-through-gift-shop?ref=hypebot.com) to Duncan. 

The band's path to success took a twist, however, when famous UK graffiti artist Banksy randomly chose the band's name as the title of his first ever movie project. [Exit Through The Gift Shop Door](http://www.banksyfilm.com/?ref=hypebot.com), the film – also dubbed "The world's first Street Art disaster movie" – debuted at Sundance and will be screened in select U.S. Cinemas this week and next.

**More & The Film's Trailer**: 

The band agreed to rename themselves Brace Yourself and in return received a Banksy original piece of art worth $300,000\. "We had these hilarious emails from someone saying he was Banksy, but we didn't know if they were genuine," said Duncan. "Then a scruffy white van arrived. The driver had no idea what he was carrying."

"When we saw the painting we could not believe it," he continued. "It is the size of a double bed, for a start. We had to insure it, so a man from Sotheby's came over to see it in my loft. He said to me, 'This is surreal. I have just been valuing an 18th-century portrait in a stately home, but it is not as valuable as this.'"