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# UK Consumers Prefer Amazon to iTunes
- URL: https://www.hypebot.com/uk-consumers-prefer-amazon-to-itunes/
- Published: 2009-02-25T11:24:06.000Z
- Updated: 2009-02-25T11:24:06.000Z
- Description: Despite only recently entering the market, Amazon UK has established a lead in user preference for digital media delivery. Strategy Analytics' “Digital Media Survey: United Kingdom Country Profile,” asked broadband. Continue reading [https://www.hypebot.com/hypebot/2009/02/uk-consumers-prefer-amazo
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![UK flag](http://hypebot.typepad.com/.a/6a00d83451b36c69e201116897865f970c-100wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201116897865f970c-pi?ref=hypebot.com)

  
Despite only recently entering the market, Amazon UK has established a lead in user preference for digital media delivery. Strategy Analytics' “[Digital Media Survey: United Kingdom Country Profile](http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news%5Fview&newsId=20090224005607&newsLang=en&ref=hypebot.com),” asked broadband users in the UK from which sites they would prefer to buy downloaded music, video and games. Amazon beat the competition across all three categories.

  
| **Preferred UK Websites For Buying Downloaded Media** |           |           |           |
| ----------------------------------------------------- | --------- | --------- | --------- |
| **% of respondents**                                  | **Video** | **Music** | **Games** |
| **Amazon**                                            | 16%       | 26%       | 16%       |
| **Apple iTunes**                                      | 11%       | 23%       | 5%        |