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# UMG Goes Direct To Consumer w/Qualcomm
- URL: https://www.hypebot.com/umg-goes-direct/
- Published: 2008-05-30T12:08:28.000Z
- Updated: 2008-05-30T12:08:28.000Z
- Description: UMG announced that it will offer direct-to-consumer mobile music and services via Qualcomm’s BrandXtend solution. UMG’s mobile offering will be available iva artist Web and WAP sites, CD packaging and. Continue reading [https://www.hypebot.com/hypebot/2008/05/umg-goes-direct.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Major Labels, #wp, #wp-post, #Import 2026-01-21 11:06

[![Universal](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/05/30/universal.jpg "Universal")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/05/30/universal.jpg)

  
UMG announced that it will offer direct-to-consumer mobile music and services via Qualcomm’s [BrandXtend](http://www.qualcomm.com/brandxtend/?ref=hypebot.com) solution. UMG’s mobile offering will be available iva  
artist Web and WAP sites, CD packaging and its GetMusic.com

[![Brandxtend_logo](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/05/30/brandxtend_logo.gif "Brandxtend_logo")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/05/30/brandxtend%5Flogo.gif)

portal. Direct sales means higher profits from ringtones, video ringtones, wallpapers, etc. and provides delivery, campaign management and merchandising tools including recommendations, bundles and text campaigns.  
  
**BRIEFLY:** I’m not sure why we’re not seeing more direct to consumer sales from labels? Perhaps they’re still afraid of upsetting retail. But direct sales means higher margins, the ability to up-sell and the capture of buyer info that leads to more sales. **WHAT DO YOU THINK?** Do direct sales help or hurt the music industry?