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# Unbundling The Album: A Business Case For Releasing Single Songs
- URL: https://www.hypebot.com/unbundling-the-album-a-business-case-for-releasing-single-songs/
- Published: 2012-02-08T09:27:04.000Z
- Updated: 2012-02-08T09:27:04.000Z
- Description: Many fans prefer buying singles instead of the whole album. Most agree with this and yet, the music industry has stubbornly stuck with the business model of releasing albums. On. Continue reading [https://www.hypebot.com/hypebot/2012/02/unbundling-the-album-a-business-case-for-releasing-single-songs
- Author: admin
- Tags: Music Think Tank, album, Business model, Frank Woodworth, music industry, Natalie Cheng, singles, #wp, #wp-post, #Import 2026-01-21 10:55

[![Music-downloads-001](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e6f292cc970c-200wi "Music-downloads-001")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e6f292cc970c-popup?ref=hypebot.com)

Many fans prefer buying singles instead of the whole album. Most agree with this and yet, the music industry has stubbornly stuck with the business model of releasing albums. On [Music Think Tank](http://www.musicthinktank.com/blog/unbundling-the-album-a-business-case-for-releasing-single-so.html?ref=hypebot.com), **Frank Woodworth** has written an essay to prove that selling single songs can be better than selling albums.

“In a song based system, there is **always something new** to engage the media. If an album of songs is released, you **lose** that newness factor when pitching for placement.” ([Read On](http://www.musicthinktank.com/blog/unbundling-the-album-a-business-case-for-releasing-single-so.html?ref=hypebot.com))