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# Universal Music, Avenged Sevenfold To Launch VRLIVE Virtual Reality Concert Platform
- URL: https://www.hypebot.com/universal-music-avenged-sevenfold-to-launch-vrlive-virtual-reality-concert-platform/
- Published: 2016-10-27T11:00:00.000Z
- Updated: 2016-10-27T11:00:00.000Z
- Description: Live music has been largely unaffected by the radical shifts that shook the rest of the music industry. But that appears about to change with the adoption of virtual reality.. Continue reading [https://www.hypebot.com/hypebot/2016/10/universal-music-avenged-sevenfold-to-launch-vrlive-virtual-reality
- Author: Bruce Houghton
- Tags: Live & Ticketing, Major Labels, Music Tech, Android (operating system), Augmented reality, IOS, music industry, Nokia, Oculus Rift, Samsung Gear VR, Universal Music Group, virtual reality, Virtual reality headset, #wp, #wp-post, #Import 2026-01-21 10:13

[![image from www.celebrityaccess.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8a8947d970b-150wi "image from www.celebrityaccess.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8a8947d970b-popup?ref=hypebot.com)**Live music** has been largely **unaffected by the radical shifts** that shook the rest of the music industry. But that appears about to change with the adoption of **virtual reality**. Imagine **going to a concert without ever leaving home?** 

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Yesterday came word that 70's superstars Abba are reuniting to work with Simon Fuller and give fans a fresh experience with the help of both virtual and augmented reality; and Universal Music Group is diving into VR with its own partnerships. [![image from www.metalsucks.net](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d23261f9970c-400wi "image from www.metalsucks.net")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d23261f9970c-popup?ref=hypebot.com)UMG and rock band Avenged Sevenfold to launch their new virtual reality platform, VTRGO VR. To mark the occasion, a live concert by Avenged Sevenfold will be streamed in 3D /360-degree, allowing viewers with VR gear at home to experience a unique and up-and-close view of the concert. VRLIVE will also be streaming the event to 50 Samsung Gear VR headsets on the ground level at the event. The event will be shot using the Nokia OZO camera, the first purpose-built VR camera. “We are excited about our partnership with Universal Music Group as it gives us the opportunity to provide the viewing audience with unprecedented levels of access,” stated VRLIVE Founder and CEO Heiner Lippman. “Virtual Reality is destined to change the media landscape, which will enable users to not just view entertainment, rather, it allows them to experience it, and VRLIVE will continue to transform how people view and interact with the world around them.”via [Celebrity Access](http://www.celebrityaccess.com/?ref=hypebot.com)

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