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# Universal Music Joins Forces With Live Nation To Form World’s Largest Management Co.
- URL: https://www.hypebot.com/universal-music-joins-forces-with-live-nation-to-form-worlds-largest-management-co/
- Published: 2011-09-19T20:36:00.000Z
- Updated: 2011-09-19T20:36:00.000Z
- Description: (UPDATED) In a move that creates the world's largest music management firm, Vivendi-Universal have formed a joint venture with Live Nation that will include UMG's owned management co.'s Sanctuary, Trinifold,. Continue reading [https://www.hypebot.com/hypebot/2011/09/universal-music-joins-forces-with
- Author: Bruce Houghton
- Tags: Live & Ticketing, #wp, #wp-post, #Import 2026-01-21 10:55

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(UPDATED) In a move that creates the world's largest music management firm, **Vivendi-Universal** have formed a joint venture with **Live Nation** that will include UMG's owned management co.'s **Sanctuary, Trinifold, Twenty First Artists** (TFA) and **5B** and such artists as **ZZ Top, The Who, Robert Plant, Judas Priest, Fleetwood Mac** and **Wolfmother**. As [we reported](https://www.hypebot.com/live-nation-to-announce-major-management-company-aquisition-today/) this morning, Live Nation Chairman Irving Azoff and his Front Line Management division will helm the venture. Front Line clients include **The Eagles, Aerosmith**, **Christina Aguilera**, **Jimmy Buffet** and **Neil Diamond**.

  
The new **joint venture management company** is aimed at "strengthening artists and their brands through a variety of worldwide sponsorships, strategic marketing campaigns and brand extension opportunities".

According to the joint press release: "While each of UMG’s divisions will **remain independently run** under their current management, which includes **prominent managers** Carl Stubner (Sanctuary), Bill Curbishley and Robert Rosenberg (Trinifold), Cory Brennan and Bob Johnsen (5B) and Colin Lester (Twenty First  
Artists), they will work closely with Front Line to expand their respective rosters of artists and managers".

Live Nation will get a **51% stake** in the combined company, according to the [New York Post](http://www.nypost.com/p/news/business/universal%5Fmusic%5Flive%5Fnation%5Fteam%5FF8Y6l9WKjQ7SdVhvoH5V9H?ref=hypebot.com) though no money will change hands in the deal. Universal and Live Nation’s **Ticketmaster** are also expected to work together to package concert tickets with merchandise, DVD's and recorded music as part of the arrangement.