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# Universal CEO Doug Morris Speaks Out…A Little Too Loudly
- URL: https://www.hypebot.com/universals-morr/
- Published: 2007-11-27T05:29:10.000Z
- Updated: 2007-11-27T05:29:10.000Z
- Description: "There was a cartoon character years ago called the Shmoo," he says in a raspy tenor. "It was in Li’l Abner. The Shmoo was a nice animal, a nice fella,. Continue reading [https://www.hypebot.com/hypebot/2007/11/universals-morr.html]
- Author: Bruce Houghton
- Tags: Major Labels, #wp, #wp-post, #Import 2026-01-21 11:06

[![Doug_morris_cartoon](https://hypebot.typepad.com/hypebot/images/2007/11/27/doug_morris_cartoon.jpg "Doug_morris_cartoon")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/11/27/doug%5Fmorris%5Fcartoon.jpg&ref=hypebot.com)

**"There was a cartoon character years ago called the Shmoo," he says in a raspy tenor. "It was in Li’l Abner. The Shmoo was a nice animal, a nice fella, but if you were hungry, you cut off a piece of him and put onions on it, and if you wanted to play football you just made him like a football. You could do anything to him. That’s what was happening to the music business. Everyone was treating the music business like it was a Shmoo." –** 

Universal CEO Doug Morris *(read the entire Wired interview [here](http://www.wired.com/entertainment/music/magazine/15-12/mf%5Fmorris?ref=hypebot.com))*