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# UnlockTHIS: Content-Gating Made Simple
- URL: https://www.hypebot.com/unlockthis-content-gating-made-simple/
- Published: 2015-09-22T11:00:00.000Z
- Updated: 2015-09-22T11:00:00.000Z
- Description: A new content-gating tool known as UnlockTHIS is giving the old model of subscribing/liking in order to unlock exclusive content a new twist, and fostering more sharing and collaboration between. Continue reading [https://www.hypebot.com/hypebot/2015/09/unlockthis-content-gating-made-simple.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Startups & Funding, AC Slater, Alternative dance, Amazon.com, bEATPORT, Los Angeles, Remix, Social Media, Soundcloud, Twitter, YouTube, #wp, #wp-post, #Import 2026-01-21 10:28

[![2](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7cf6071970b-150wi "2")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7cf6071970b-popup?ref=hypebot.com)A new **content-gating** tool known as **UnlockTHIS** is giving the old model of **subscribing/liking** in order to unlock exclusive content a **new twist**, and fostering more **sharing** and **collaboration** between artists.

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Guest Post by **Chris Robley** on [The DIY Musician](http://diymusician.cdbaby.com/music-promotion/unlockthis-provides-a-simple-content-gating-tool-for-musicians/?ref=hypebot.com)**Growing your social media community with content gating**When a fan takes some social action on your behalf (liking your band’s Facebook page, subscribing to your YouTube channel, etc.), it can be seen as a form of currency.At least that’s the theory behind [UnlockTHIS](http://www.unlockthis.net/?ref=hypebot.com), a new tool that allows you to offer your fans free content (in a variety of file types: *mp3, wav, aif, avi, mov, pdf, zip*) if they follow you on YouTube, Soundcloud, Facebook, or Twitter, or if they provide you with their email address.It’s content gating, but with a slight twist.What makes UnlockTHIS unique is summed up well in [*Make It In Music*‘s](http://www.makeitinmusic.com/facebook-like-gate/?ref=hypebot.com) article “Facebook Like Gate”:*They’ve also thought about the effect that extensive collaborations in music (especially dance music) can have on building social followings.* *So, UnlockTHIS allows you to put more than one like gate into the process to get at a download.* *For example, you could offer a club track that has been remixed by a producer who is better known than you for free download. Using the tool you can require potential fans to take two actions – to ‘like’ both your Facebook Page and the remixer’s or perhaps subscribe to the remixer on YouTube but follow you on SoundCloud – to get to the download.* *That opens up an attractive proposition that you can make to people you work with.* *If they’ll remix your track you can offer to help them build their social following on the profile that needs the most boost!*

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