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# Unusual Eminem Grammy TV Ad Campaign Proclaims “Music Is The Last Chance”
- URL: https://www.hypebot.com/unusual-eminen-grammy-tv-ad-campaign-proclaims-music-is-the-last-chance/
- Published: 2011-01-10T09:47:35.000Z
- Updated: 2011-01-10T09:47:35.000Z
- Description: Perhaps its a reflection of a country fascinated by tales of redemption: like a homeless DJ that gets a new gig or a homeless street musician that goes viral on. Continue reading [https://www.hypebot.com/hypebot/2011/01/unusual-eminen-grammy-tv-ad-campaign-proclaims-music-is-the-last-chance.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from latimesblogs.latimes.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e20147e16f8ef4970b-150wi "image from latimesblogs.latimes.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e16f8ef4970b-popup?ref=hypebot.com)

Perhaps its a reflection of a country fascinated by tales of redemption: like a homeless DJ that gets a new gig or a [**homeless street musician**](https://www.hypebot.com/homeless-street-musician-goes-viral-on-youtube-gets-a-record-deal-turns-his-life-around/) that goes viral on YouTube, gets a record deal and turns his life [around](https://www.hypebot.com/homeless-street-musician-goes-viral-on-youtube-gets-a-record-deal-turns-his-life-around/). But whatever the reason, this year's **Grammy** tv spot drops the glitz and glamor for an unusual spot that uses **Eminem**'s life story to encourage you to watch the Grammys. "It's a strange sentiment to use for a gala event in which celebrities compliment each other on behalf of an industry that ignores everyone but **Lady Gaga** and **Justin Bieber**," points out [AdFreak](http://adweek.blogs.com/adfreak/2011/01/grammys-ad-tells-eminem-redemption-story.html?ref=hypebot.com). **Watch the tv spot:**

The spot has not gone a viral as the creators had hoped, notching just 4000 views since its posting on YouTube 6 days ago. Its all part the Grammy's broader **[Music Is Life](http://musicislifeismusic.com/?ref=hypebot.com)** campaign that also encourages fans to go online and mark milestones on life maps of their own musical inspirations.