> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # US Fans Love Live Events But Trust the Ticketing System Least - URL: https://www.hypebot.com/us-fans-love-live-events-but-trust-the-ticketing-system-least/ - Published: 2026-09-21T14:34:16.000Z - Updated: 2026-09-21T14:34:16.000Z - Description: A new survey from Tixel finds that US fans value live events more intensely than audiences in the UK and Australia, even as fraud and prices are heightening. - Author: Hypebot Editorial Desk - Tags: Data & Analysis, data and music, Live & Ticketing, ticketing, concert tickets, The Live Stage, Tixel, case study, Research, study, survey, Fans, Fraud, Gen Z, #trending Of the three markets [**Tixel**](https://tixel.com/?ref=hypebot.com) surveyed in their new report, [***Future of Ticketing Report: The Live Equation 2030***](https://tixel.com/future-of-ticketing-report/?ref=hypebot.com), American fans may be the most eager [live-music](https://www.hypebot.com/tag/live-music/) event audience — and the most frustrated by the machinery standing between them and the door. New international research commissioned by fan-to-fan resale platform Tixel found that US [fans](https://www.hypebot.com/tag/fans/) were more likely than those in the UK or Australia to miss an event they wanted to attend, encounter ticket [fraud](https://www.hypebot.com/tag/fraud/) and pay an inflated resale price. At the same time, Americans scored highest on many of the survey's measures of live music's emotional and social value. 34% of US respondents said they had wanted or tried to attend a ticketed event during the previous year but did not make it, compared with 26% in [Australia](https://www.hypebot.com/tag/australia/) and 20% in the [UK](https://www.hypebot.com/tag/uk/). 29% reported encountering a fake, invalid or nonexistent [ticket](https://www.hypebot.com/tag/ticketing/) during the same period, while 56% said they had paid a resale price they knew was significantly inflated at some point. For [Gen Z](https://www.hypebot.com/why-is-gen-z-staying-home-and-how-can-artists-and-venues-adapt/), the reported numbers were worse. 46% of US Gen Z respondents said they had experienced ticket fraud in the past year, and 69% had previously paid an inflated price. The findings come from a Kantar-run survey of 5,107 adults across the US, UK and Australia, including 1,522 US respondents. Participants had attended, purchased tickets for or tried to attend a ticketed live event during the prior 12 months. The figures are self-reported, and the report was commissioned by Tixel, whose business is built around verified resale and price caps. ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/09/Screenshot-2026-09-21-at-10.25.23---AM.png) ***+Read more:*** [*"Live Clips Are Powering Artist Discovery With the Next Generation of Fans"*](https://www.hypebot.com/live-clips-are-powering-artist-discovery-with-the-next-generation-of-fans/) ## Fans Still Want In What makes the results especially uncomfortable for the ticketing business is that demand is not the problem. 82% of US fans called live events one of the best ways to connect with friends and family, while 78% saw them as a form of emotional release rather than simple entertainment. When a desired ticket cost far more than expected, 67% said they would look for another way into the event instead of giving up. That persistence can also leave fans exposed. Two-thirds of US respondents had bought a resale ticket before—the highest share of the three markets—and 75% believed bots or brokers were purchasing tickets and reselling them at inflated prices. Trust has eroded accordingly. Only 43% of US respondents identified ticketing or event platforms as a trusted source of event information, virtually level with friends and family at 42%. One in eight did not trust any of the common information sources named in the survey. Fees remain another breaking point. 28% said processing fees or surprise checkout charges had stopped them from making a purchase, compared with 20% in both Australia and the UK. ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/09/Screenshot-2026-09-21-at-10.25.54---AM.png) ## The Ticket Now Has to Provide Certainty The report suggests that [fans](https://www.hypebot.com/tag/fans/) are not necessarily hunting for the absolute cheapest ticket. They are placing a value on knowing that the ticket will work, the final price is visible and their money is not trapped if plans change. 78% of US respondents said they would rather pay more for a verified or guaranteed ticket than save money on an uncertain one. Another 67% said the ability to resell a ticket if their plans changed made them more confident about buying it in the first place. That matters to independent artists, venues, and promoters because every ugly ticketing encounter lands on the event's reputation, even when they did not create it. **A sold-out room** **is not the only measure of a healthy market.** If fans reach it through scams, sticker shock and distrust, the system is converting devotion into risk. Tixel argues that verification, resale caps and all-in pricing do not need to wait for federal legislation. That conclusion conveniently aligns with its own model, but the survey's broader warning is harder to dismiss: US fans continue to place enormous value on being in the room. They are losing faith in how they get there. ***+Read more:*** [*"The Music Industry Loves Successful Women. It Still Doesn't Invest Enough in Them."*](https://www.hypebot.com/the-music-industry-loves-successful-women-it-still-doesnt-invest-enough-in-them/)