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# US Music Sales Drop Again In 2010, Digital Flat
- URL: https://www.hypebot.com/us-music-sales-drop-again-in-2010-digital-flat/
- Published: 2011-01-06T10:53:32.000Z
- Updated: 2011-01-06T10:53:32.000Z
- Description: According to Nielsen SoundScan, total album sales in the US were down 13% in 2010. 326 million albums were sold in all formats vs. 374 million in 2009. Overall music. Continue reading [https://www.hypebot.com/hypebot/2011/01/us-music-sales-drop-again-in-2010-digital-flat.html]
- Author: Bruce Houghton
- Tags: Major Labels, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from img.slate.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20148c75c6b3c970c-120wi "image from img.slate.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/img-slate-com/media/1/123125/123076/2207918/2219598/090603%5Fbp%5Fdownarrow.jpg?ref=hypebot.com)

According to Nielsen SoundScan, total album sales in the US were down 13% in 2010\. 326 million albums were sold in all formats vs. 374 million in 2009\. Overall music sales (albums, singles, music videos and digital tracks) fell 2.5%. Digital track sales inched up just 1% to 1.17 billion units in 2010 compared to digital growth of 8% in 2009 and 27% in 2008\. **Label Stats:**

  
Universal Music Group captured 30.84% of album market share, followed by Sony Music Entertainment with 27.95%. Warner Music Group stood at 20.01% and EMI grabbed 10.18%. Indies accounted for the remaining 11.02%.

Eric Garland of Big Champagne [attributed](http://www.latimes.com/entertainment/news/music/la-fi-ct-digital-music-sales-20110106,0,1254328.story?ref=hypebot.com) some of the shift to the emergence of free and legal alternative sources to music online such as YouTube, Vevo and Pandora.