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# U.S. Vinyl Record Sales May Be 6X Higher Than Soundscan Reports
- URL: https://www.hypebot.com/us-vinyl-record-sales-may-be-6x-higher-than-soundscan-reports/
- Published: 2011-10-25T09:21:35.000Z
- Updated: 2011-10-25T09:21:35.000Z
- Description: The jump in vinyl sales – both for audiophiles and for fans who just love physical mementos – is well documented. But the trend may be far bigger than the. Continue reading [https://www.hypebot.com/hypebot/2011/10/us-vinyl-record-sales-may-be-6x-higher-than-soundscan-reports.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154366626cf970c-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154366626cf970c-popup?ref=hypebot.com)

The jump in **vinyl sales** – both for audiophiles and for fans who just love physical mementos – is well documented. But the **trend may be far bigger** than the industry previously believed. “**SoundScan only gets about 15%**,” Vince Slusarz, the owner of top vinyl manufacturer **Gotta Grove** told the New York Times. **Here's why:**

  
Last year, **2.8 million vinyl records** were sold in the United States, according to Nielsen Soundscan, and saleas this year could be **40% higher**. But Soundscan uses **bar codes** to track sales; and, “the majority of the stuff we press, it doesn’t even have a bar code,” according to [Slusarz](http://gottagrooverecords.com/?ref=hypebot.com). Add that to the fact that a lot of vinyl records are sold at independent record stores, gigs and on niche web sites and its not hard to see that **the vast majority of vinyl sales goes unreported.**

If Slusarz 15% estimate is even close to accurate, vinyl sales could top **20 million this year**.

([NYT](http://www.nytimes.com/2011/10/23/magazine/you-are-here-building-a-house-of-wax-in-cleveland.html?%5Fr=1&ref=magazine) via [Billboard](http://www.billboard.biz/bbbiz/industry/digital-and-mobile/business-matters-vevo-racked-up-748-million-1005432552.story?ref=hypebot.com))