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# Using Music (And Fun) to Modify Consumer Behavior
- URL: https://www.hypebot.com/using-music-and-fun-to-modify-human-behavior/
- Published: 2011-03-09T10:00:00.000Z
- Updated: 2011-03-09T10:00:00.000Z
- Description: We all know that taking the stairs is in our better interest, yet we're drawn to the escalator. So how do you convince patrons to opt for the stairs instead?. Continue reading [https://www.hypebot.com/hypebot/2011/03/using-music-and-fun-to-modify-human-behavior.html]
- Author: admin
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from djstorm.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5fbb026e970c-120wi "image from djstorm.files.wordpress.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/djstorm-files-wordpress-com/2010/03/subway-piano-stairs-odenplan-w-500-amp-h-375.jpg?ref=hypebot.com)

We all know that taking the stairs is in our better interest, yet we're drawn to the escalator. So how do you convince patrons to opt for the stairs instead? According to [The Fun Theory](http://www.thefuntheory.com/?ref=hypebot.com), a Volkswagen-sponsored effort,

all

you need

to

add is a little

music

and lots of fun.

In Sweden subway, the group installed piano-key musical steps dramatically increased use (66%) of the stairs.

**Watch the video**

:

(via [Neuroscience Marketing](http://www.neurosciencemarketing.com/blog/articles/change-behavior-with-fun.htm?utm%5Fsource=feedblitz&utm%5Fmedium=FeedBlitzRss&utm%5Fcampaign=neuromarketing))