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# Using Spotify Playlists To Boost Your Fan Base
- URL: https://www.hypebot.com/using-spotify-playlists-to-boost-your-fan-base/
- Published: 2015-03-03T11:30:00.000Z
- Updated: 2015-03-03T11:30:00.000Z
- Description: One thing that artists can do to increase fan engagement and even their fan base is to create and share Spotify playlists.This has been shown to gain a lot of attention with. Continue reading [https://www.hypebot.com/hypebot/2015/03/using-spotify-playlists-to-boost-your-fan-base.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Streaming, Android (operating system), Apple Inc., Arctic Monkeys, Associated Press, Atlanta Hawks, Coca-Cola, Minnesota Timberwolves, playlist, Spotify, Twitter, #wp, #wp-post, #Import 2026-01-21 10:28

[![Spotify Playlists](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c757c40d970b-150wi "Spotify Playlists")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c757c40d970b-popup?ref=hypebot.com)One thing that artists can do to i**ncrease fan engagement** and even their fan base is to create and share **Spotify** **playlists.**This has been shown to gain a lot of attention with both fans and non-fans alike. It's also something that big brands do all the time. 

*Guest Post by *Bobby Owsinski* on [Music 3.0](http://music3point0.blogspot.com/2015/02/using-spotify-playlists-to-boost-your.html?ref=hypebot.com)*

One example is **Red Bull**, who sponsor a discovery playlist, and another is **Coca-Cola**, who create branded playlists built around a "happiness" theme.

One of the reasons this works is because Spotify patrons don't like ads, but they do like brands, and the playlists help them identify with it. Of course the caveat is that you have to treat the creation of the playlist with some thought and an interesting approach to be taken seriously.

[![Spotify-logo-650_0](http://a0.typepad.com/6a016766638dee970b01b8d0e13360970c-150wi "Spotify-logo-650_0")](http://a0.typepad.com/6a016766638dee970b01b8d0e13360970c-popup?ref=hypebot.com)

A good example is a friend who created a a playlist based around the soundtracks of **Will Smith** movies. He was astonished to find more than 50,000 shares within the first 24 hours.

Using Spotify playlists is just another way to increase audience engagement and increase your fan base. **If you listen to Spotify a lot, put your listening to good use and create and share a playlist.**

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