> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Vevo Is No Longer For Sale, And I’ll Bet I Know Why
- URL: https://www.hypebot.com/vevo-is-no-longer-for-sale-buy-why/
- Published: 2014-08-19T11:59:00.000Z
- Updated: 2014-08-19T11:59:00.000Z
- Description: Music video hub Vevo is no longer for sale, according to reports that surfaced late yesterday. It is an unusual shift for a property that spent the last months strengthening. Continue reading [https://www.hypebot.com/hypebot/2014/08/vevo-is-no-longer-for-sale-buy-why.html]
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Music Tech, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:38

[![vvo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73e0485aa970d-150wi "vvo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73e0485aa970d-popup?ref=hypebot.com)

Music video hub Vevo is no longer for sale, according to reports that surfaced late yesterday. It is an unusual shift for a property that spent the last months strengthening itself for a sale. The "leaked" story is that Vevo's owners – Universal Music, Sony Music Entertainment, Google and the Abu Dhabi Media Group – pulled the sale because they believe that Vevo is poised for rapid growth, according to [The Post](http://nypost.com/2014/08/18/vevo-owners-foresee-growth-take-it-off-the-sales-block/?ref=hypebot.com).

**But there's likely another reason that Vevo is no longer looking for a suitor.**

Vevo certainly proved its value. It's YouTube's #1 music video channel and is planning a major international expansion. But the profitability of the service – and thus, its value to any prospective buyer – depends almost entirely on the royalties that a new owner would have to pay to artists and labels.

[![image from www.androidpot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b04beabd6970d-150wi "image from www.androidpot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b04beabd6970d-popup?ref=hypebot.com)

With the world's two biggest music groups – Universal and Sony – collectively controlling a large percentage of Vevo's content, rates could have been set to make a purchase attractive. Instead, it seems likely that big music decided that lowering rates to the point where a new owner could operate Vevo profitability was out of the question.

It's a calculation that major labels and publishers have often made often in the past, to the detriment of music tech innovation.

Related articles

[![](http://i.zemanta.com/182041552_80_80.jpg)](https://www.hypebot.com/googles-youtube-buys-40-50-million-vevo-stake/)[Google's YouTube Buys $40-50 Million Vevo Stake](https://www.hypebot.com/googles-youtube-buys-40-50-million-vevo-stake/)

[![](http://i.zemanta.com/267329830_80_80.jpg)](https://www.hypebot.com/vevo-owners-explore-sale-of-music-video-streamer/)[Vevo Owners Explore Sale Of Music Video Streamer](https://www.hypebot.com/vevo-owners-explore-sale-of-music-video-streamer/)

[![](http://i.zemanta.com/noimg_39_80_80.jpg)](http://www.allaccess.com/net-news/archive/story/132003/vevo-on-the-block-owners-try-to-sweeten-the-pot?ref=hypebot.com)[Vevo On the Block; Owners Try To Sweeten The Pot](http://www.allaccess.com/net-news/archive/story/132003/vevo-on-the-block-owners-try-to-sweeten-the-pot?ref=hypebot.com)

[![](http://i.zemanta.com/noimg_83_80_80.jpg)](https://www.hypebot.com/vevo-is-profitable-with-150m-revenue-adding-xbox-within-30-days/)[VEVO Is Profitable With $150M Revenue, Adding XBox "Within 30 Days"](https://www.hypebot.com/vevo-is-profitable-with-150m-revenue-adding-xbox-within-30-days/)