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# VEVO Launches “Most Significant” Update and Splits VEVO TV
- URL: https://www.hypebot.com/vevo-launches-most-significant-update-and-splits-vevo-tv/
- Published: 2013-11-01T08:38:46.000Z
- Updated: 2013-11-01T08:38:46.000Z
- Description: On Friday VEVO launched a major redesign and overhaul. The new VEVO have a more social feel, improve search and make it easier to browse and discover new videos. It's all. Continue reading [https://www.hypebot.com/hypebot/2013/11/vevo-launches-most-significant-update-and-splits-vevo-tv.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, YouTube & Video, .NET Framework, Cerda, May, Michael Cerda, Microsoft, music video, Television, Vevo, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from i1-news.softpedia-static.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0089400d970c-150wi "image from i1-news.softpedia-static.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0089400d970c-popup?ref=hypebot.com)

On Friday VEVO launched a major redesign and overhaul. The new VEVO have a more social feel, improve search and make it easier to browse and discover new videos. It's all aimed at keeping VEVO fresh as video viewing moves of the web and onto mobile and connected TVs.“ VEVO has launched the new web and mobile sites tday, and mobile, tablet and TV apps will be updated over the next few weeks

"Today’s changes feature a complete ground-up rebuild of our web and mobile web apps.,” [wrote](http://www.vevo.com/c/EN/US/news/today-vevo-is-new?ref=hypebot.com) SVP of Product & Technology Michael Cerda.

[![image from aws-cache.vevo.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00897b55970b-450wi "image from aws-cache.vevo.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00897b55970b-popup?ref=hypebot.com)

VEVO TV, which launched in May, has been split into three feeds: a "pop" channel (the main feed), Country and R&B/Rap. Each offers a continuous stream of genre based videos and music programming. Artist pages were also redesigned, delivering more content.

While the shift will be obvious to consumers. the biggest changes are happening behind the scenes. VEVO had been built on a Microsoft .NET stack, according to [TechCrunch](http://techcrunch.com/2013/10/31/vevo-redesign-2013/?ref=hypebot.com). Now the backend is a Node.js framework. There's also a totally revamped API that makes it easier for VEVO extend its content to partners.

A mobile screeshot:

[![image from aws-cache.vevo.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00899c30970d-300wi "image from aws-cache.vevo.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00899c30970d-popup?ref=hypebot.com)

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