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# Vevo To Insert and Swap Out Ads In Music Videos Via Deal With Mirriad
- URL: https://www.hypebot.com/vevo-to-insert-ads-in-music-videos-via-deal-with-mirriad/
- Published: 2014-05-06T12:35:00.000Z
- Updated: 2014-05-06T12:35:00.000Z
- Description: Last night Vevo announced quite a bit of news at its NewFront pitch. Of special interest is a deal with Mirriad, a company that inserts ads into surfaces shown in. Continue reading [https://www.hypebot.com/hypebot/2014/05/vevo-to-insert-ads-in-music-videos-via-deal-with-mirriad.html]
- Author: admin
- Tags: Music Business, Music Marketing, Music Tech, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:38

[![Mirriad-video-ad](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd02326b970b-150wi "Mirriad-video-ad")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd02326b970b-popup?ref=hypebot.com)

Last night Vevo announced quite a bit of news at its NewFront pitch. Of special interest is a deal with Mirriad, a company that inserts ads into surfaces shown in the video. It's a smart use of the ad spaces created within the video's narrative for product placements after the fact. For artists whose songs are played repeatedly over time, this innovation could offer a revenue stream that ages well.

[Vevo's NewFront](http://www.streamingmedia.com/Articles/News/Online-Video-News/Vevo-Highlights-Ad-Opportunities-New-and-Returning-Series-96813.aspx?ref=hypebot.com) included news about "tentpole events" for videos that are "certified" when they hit 100 million views:

"In the two years the designation has existed, over 275 videos and 100 artists have been certified. This fall, Vevo will host a 'Certified Live' concert in Los Angeles that combines 2 certified stars and 3,000 superfans."

But Vevo's deal with [Mirriad](http://www.mirriad.com/?ref=hypebot.com) to take the kinds of surfaces one sees ads on in public places and, in the video, replace them with new ads seems a bit more important. Obviously the first version is often already paid for but this brings a lot of flexibility to any such in-video surface and opens up the eventual possibility of MCN's and the like bringing the option to a wider range of videos.

**Aloe Blacc – The Man**

You can see an example above of [Mirriad's work with music videos](http://adage.com/article/special-report-tv-upfront/music-videos-retroactive-product-placement/293031/?ref=hypebot.com). A Levi's ad has been inserted as a billboard.

Mirriad's COO Ted Mico is paraphrased as saying that Vevo is its "first foray" into the U.S. which means we can expect more such manipulation to come.

*Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)) posts music crowdfunding news [@CrowdfundingM](https://twitter.com/CrowdfundingM?ref=hypebot.com). To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

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