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# Video: Behind The Scenes On The DJ Shadow Tour
- URL: https://www.hypebot.com/video-behind-the-scenes-on-the-dj-shadow-tour/
- Published: 2010-12-15T09:28:00.000Z
- Updated: 2010-12-15T09:28:00.000Z
- Description: Over the last few months during the extensive DJ Shadow tour, Michael Fiebach, the tour's Project, Marketing & Merchandise Manager have Hypebot readers an exclusive look inside they market and. Continue reading [https://www.hypebot.com/hypebot/2010/12/video-behind-the-scenes-on-the-dj-shadow-tour.ht
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from screwtube.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e0b92fd0970b-250wi "image from screwtube.files.wordpress.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e0b92fd0970b-popup?ref=hypebot.com)

Over the last few months during the extensive **[DJ Shadow](http://www.djshadow.com/?ref=hypebot.com)** tour, **[Michael Fiebach](http://www.twitter.com/mfiebach?ref=hypebot.com)**, the tour's Project, Marketing & Merchandise Manager have Hypebot readers an exclusive look inside they market and stay connected to fans. The 5 part series is a must read for anyone interested in the hands on challenges of modern music marketing (read [Part 1](http://bit.ly/cZDbep?ref=hypebot.com), [Part 2](https://www.hypebot.com/on-the-road-with-dj-shadow-the-shadowsphere-meets-the-death-star-reaching-fans-online/), [Part 3](https://www.hypebot.com/on-the-road-with-dj-shadow-post-3-which-marketing-channels-are-working-and-why/), [Part 4](https://www.hypebot.com/on-the-road-with-dj-shadow-part-4-the-merchandising-approach/), [Part 5](https://www.hypebot.com/on-the-road-with-dj-shadow-part-5-marketing-successes-on-tour-and-how-we-achieved-them/)) In this **end of tour video postcard**, DJ Shadow and Michael share a behind stage look and introduce the gang that made it all possible. **Watch:**