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# Video: Groove Armada & Bicardi Review Their Unique Partnership
- URL: https://www.hypebot.com/video-groove-armada-bicardi-review-their-unique-partnership/
- Published: 2009-02-05T01:36:00.000Z
- Updated: 2009-02-05T01:36:00.000Z
- Description: Groove Armada said goodbye to the major label machine and formed a partnership with Bacardi. In this video from MidemNet, the stakeholders discuss how its worked so far and announce. Continue reading [https://www.hypebot.com/hypebot/2009/02/video-groove-armada-bicardi-review-their-unique-partnershi
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

Groove Armada said goodbye to the major label machine and formed a partnership with Bacardi. In this video from [MidemNet](http://midemnetblog.typepad.com/midemnet%5Fblog/2009/01/bacardi-case-study-learning-from-a-pioneer-brand-artist-relationship.html?ref=hypebot.com), the stakeholders discuss how its worked so far and announce an expansion of the relationship to include a new distribution model dubbed B-Live Records.