> ## Content Index
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# Video: Has Apple Lost It’s Cool?
- URL: https://www.hypebot.com/video-has-apple-lost-its-cool/
- Published: 2010-05-07T02:51:00.000Z
- Updated: 2010-05-07T02:51:00.000Z
- Description: NY Times Bits columnist Nick Bilton and John Berman of ABC News explore, "Has Apple Lost It's Cool?" (Editors Note: It's about time.)
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

![](http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzMyMzYzODM3NjkmcHQ9MTI3MzIzNjU2NzQ2MyZwPTEyNTg*MTEmZD1BQkNOZXdzX1NGUF9Mb2NrZV9FbWJlZCZn/PTMmbz*wNGMzZjQ1ZDIxNzY*ZDg1YTFhZjY3ODY2NGY5ZjMxMiZvZj*w.gif)

NY Times Bits columnist [Nick Bilton](http://bits.blogs.nytimes.com/2010/05/05/has-apple-lost-its-cool/?ref=hypebot.com) and John Berman of ABC News explore, "Has Apple Lost It's Cool?" (Editors Note: It's about time.)